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1

Resumen del mensaje de confianza en las vacunas

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We are launching the Vaccine Confidence Message Brief to explore what motivates high-priority audiences to get the Covid-19 vaccine. We conducted both a national message testing study and focus groups among people expressing concerns about getting the vaccine—including healthcare workers and K-12 teachers. The brief includes high-level audience insights and message recommendations, aimed at motivating audiences to take action. Additionally, it offers tailored communications to reach communities of color.

2

Kit de herramientas de comunicación de pruebas de COVID-19

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El kit de herramientas de comunicación de pruebas de COVID-19 es un recurso público gratuito para cualquier persona que busque comunicar la importancia de las pruebas de COVID-19 a las comunidades. Está diseñado para su uso en los EE. UU., pero también se puede utilizar en comunidades de otras partes del mundo.

The toolkit includes evidence-based tutorials, handouts, and image library to help in translating public health goals into motivating, clear messages that educate the public about why, when, and where to get tested, even if they feel healthy.

3

Pruebas y rastreo de COVID-19: manual de mensajes

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The Rockefeller Foundation’s Testing & Tracing Message Handbook draws on insights from cognitive science, linguistics, focus groups and a nationally representative message-testing survey. It includes audience insights, tested language and science-based do’s and don’ts that public health officials can use to transform their communications.