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1

Vaccine Confidence Message Brief

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We are launching the Vaccine Confidence Message Brief to explore what motivates high-priority audiences to get the Covid-19 vaccine. We conducted both a national message testing study and focus groups among people expressing concerns about getting the vaccine—including healthcare workers and K-12 teachers. The brief includes high-level audience insights and message recommendations, aimed at motivating audiences to take action. Additionally, it offers tailored communications to reach communities of color.

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COVID-19 Testing Communications Toolkit

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The COVID-19 Testing Communications Toolkit is a free, public resource for anyone looking to communicate the importance of COVID-19 testing to communities. It is designed for use in the US, but can be used for communities in other parts of the world as well.

The toolkit includes evidence-based tutorials, handouts, and image library to help in translating public health goals into motivating, clear messages that educate the public about why, when, and where to get tested, even if they feel healthy.

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COVID-19 Testing and Tracing: Message Handbook

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The Rockefeller Foundation’s Testing & Tracing Message Handbook draws on insights from cognitive science, linguistics, focus groups and a nationally representative message-testing survey. It includes audience insights, tested language and science-based do’s and don’ts that public health officials can use to transform their communications.