La gran idea de la semana profundiza en un tema específico relacionado con el COVID. Cada semana, Big Idea aborda un área específica de COVID-19 y proporciona información, pautas y mensajes importantes para el público.

Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs (CCP), in partnership with the Government of Sierra Leone (GoSL) National COVID-19 Emergency Response Center (NACOVERC), creates these messages. They are disseminated on the Ministry website and via the Ministry of Information and Communication’s Facebook page.