COVID-19 Vaccine Promotion

Johns Hopkins Center for Communication Programs (CCP) implemented a COVID-19 vaccine promotion project in Ethiopia with funding and technical assistance from the United States Agency for International Development (USAID) through the global Breakthrough ACTION mechanism. Several SBC materials were produced under this project including TV and radio spots as well as different posters and banners. These materials were intended to reduce vaccine hesitancy among the general public and health service providers and increase the uptake of the vaccines.

Source: COVID-19 Vaccine Promotion

    Views 690

    Traditional Leaders Advocating for the COVID-19 Vaccine

    Breakthrough ACTION is working with traditional leaders to encourage people to get vaccinated. In the video, Senior Chief Mlolo of Nsanje shares why she got the COVID-19 vaccine, and she encourages people to get vaccinated.

    Source: Traditional Leaders Advocating for the COVID-19 Vaccine

      Views 969

      Improving COVID-19 Vaccine Uptake Among Young Adults

      This is a 60-second video clip produced by Breakthrough ACTION Ghana to address common COVID-19 vaccine hesitancy issues among young adults, build vaccine confidence and improve uptake. The video is available in voiceover versions, in four local languages- Twi, Ewe, Ga & Hausa.

      Source: Improving COVID-19 Vaccine Uptake Among Young Adults

        Views 519

        Breakthrough ACTION Côte d’Ivoire COVID-19 Vaccination Video Spot: Get Vaccinated Like Me

        This video spot from Côte d’Ivoire was developed as the result of an analysis emerging from the national rumor management system indicating that people continued to be concerned regarding rumors around side effects, and wanted to see others like them getting vaccinated before making a decision.  The spot aims to convey a positive and varied image of the protection that vaccination provides to people from different stages of life; it features people of a variety of ages, profiles, and occupations displaying their vaccination cards, describing their vaccination experience, dispelling rumors about severe side effects, and affirming that vaccination was easy, had minimal side effects, and that the protection it affords them against COVID-19 is worth the effort.

        Source: Breakthrough ACTION Côte d’Ivoire COVID-19 Vaccination Video Spot: Get Vaccinated Like Me

          Views 829

          VACINA DE REFORÇO – para vacina com mais de 6 meses completa

          O vídeo incentiva a comunidade que ja tomou a vacina há mais de 6 meses a toma da vacina de reforço.

          Source: M48. (VÁLIDO) VACINA DE REFORÇO – para vacina com mais de 6 meses completa

            Views 960

            La Voz de los Religiosos Guatemala March-April 2022

            The La Voz de los Religiosos campaign in Guatemala aired March through April 2022. The campaign aired six testimonials from prominent religious leaders promoting COVID-19 Vaccination. Testimonials aired on national TV and Radio and were also disseminated on Social Media.

            Source: La Voz de los Religiosos Guatemala March-April 2022

              Views 1767

              Public Service Advertisement (PSA) Tactical 1 – Elderly

              The SIAP Campaign is entering the second phase of campaign, Tactical Phase.

              One of the products for the second phase of campaign is producing Public Service Advertisement (PSA).

              The 1st PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Elderly.

              This 15 seconds version of PSA has been aired in National television throughout the second campaign periode from August – October 2022.

              Source: Public Service Advertisement (PSA) Tactical 1 – Elderly

                Views 689

                Public Service Advertisement (PSA) Tactical 1 – Community

                The SIAP Campaign is entering the second phase of campaign, Tactical Phase.

                One of the products for the second phase of campaign is producing Public Service Advertisement (PSA).

                The 2nd PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Community.

                The PSA aiming to the community to complete their dose of vaccination.

                This 15 seconds version of PSA has been aired in National television throughout the second campaign periode from August – October 2022.

                SIAP stands for (Semangat dapat vaksinasi lengkap)

                Ready stands for (the spirit to complete dose of vaccination)

                Source: Public Service Advertisement (PSA) Tactical 1 – Community

                  Views 612