Toolkit Archives - COVID-19 Communication Network

New online toolkit about audience segmentation for vaccination

Breakthrough ACTION is excited to share a toolkit about audience segmentation for vaccination, as a part of the newly launched SBC Learning Central platform. This course is also available in French.

This toolkit is intended for use by social and behavioral change communication professionals to encourage vaccine acceptance and uptake by employing segmentation based on attitudes and behaviors of their target populations. The goals of this toolkit are to:

Familiarize toolkit users with the concept of segmentation and how it can be employed to target messaging during epidemics;
Provide resources for policy-makers and implementers;
Support preparedness efforts to protect against and anticipate needs in the next pandemic.

Source: New on line toolkit about audience segmentation for vaccination

Name: Caroline Jacoby
Email Address: cjacoby@jhu.edu

HIV and COVID-19 Social and Behavior Change (SBC) Repository of Resources

February 22, 2023/in Networks, Resource Centers, Toolkit EPIC, PEPFAR, United States Agency for International Development Global English COVID-19 Response, HIV, Key Populations General Public, Health Workers and Facilities, Immunocompromised, People Living with HIV, SBC Professionals/by wpengine

The Meeting Targets and Maintaining Epidemic Control (EpiC) project has curated a collection of SBC materials and tools developed by its local project teams and used across its country programs to support HIV prevention, care, and treatment as well as COVID-19-related programming.

Source: HIV and COVID-19 Social and Behavior Change (SBC) Repository of Resources

COVID-19 SBC Message Guide

November 22, 2022/in Clinical/Technical Guidance, Technical Briefs, Toolkit Johns Hopkins Center for Communication Programs, United States Agency for International Development Ethiopia English COVID-19 Response, Risk Communication and Messaging Health Workers and Facilities, Journalists, Program Designers, Response Organizations, SBC Professionals/by Biruk Melaku Ayalew

Johns Hopkins Center for Communication Programs (CCP) conducted a COVID-19 prevention campaign with funding from the United States Agency for International Development under the global Breakthrough ACTION mechanism. Under this project, CCP supported the RCCE team in Ethiopia to develop a comprehensive message guide that informs the development of SBC campaigns and materials.

Source: COVID-19 SBC Message Guide

Social Media Toolkit: COVID-19 Booster

November 11, 2022/in Social Media, Toolkit US Centers for Disease Control and Prevention United States English COVID-19 Response, Prevention, Vaccines Program Designers, SBC Professionals/by Shane Harper

This is a collection of images from the US Centers for Disease Control (CDC) that you can share on social media to encourage people to get their COVID-19 booster.

Source: Social Media Toolkit: COVID-19 Booster

Elderly Heroes Competition – Tools and Media (Talk show, social and news media)

August 15, 2022/in News and Updates, Posters, Presentation, Radio/Audio Spots, Reports and Studies, SBC Campaign, SBC Materials, Social Media, Strategies, Technical Briefs, Testimonials, Toolkit, Tools, Training/Education, TV spots, Video Directorate of Health Promotion and Community Engagement, GERMAS, Indonesia Ministry of Health, Johns Hopkins Center for Communication Programs, United States Agency for International Development Indonesia Bahasa Indonesia Engagement, Entertainment Education, Gender, Vaccines, Vulnerable Populations Communities, General Public, Older Adults/by Yessi Agustina

The SIAP Elderly Hero Competition Currently as an integral part of the SIAP Campaign, is aimed to encourage vaccination coverage for the elderly. Supported by the USAID through the Breakthrough ACTIONS for COVID-19 program Indonesia, has collaborated with the Directorate of Health Promotion and Community Empowerment, the Ministry of Health of the Republic of Indonesia to conduct a complete COVID-19 vaccination program campaign for community groups. through public service advertisements on television, outdoor media, social media and digital media to encourage the achievement of complete COVID-19 vaccination until September 2022.

As part of the SIAP campaign, the Elderly hero competition uses an approach “from the elderly to the elderly” encouraging their fellow elderly the get full dose of COVID-19 vaccination and overcome challenges to get vaccinated.

The SIAP Elderly Hero Competition, which was held from March to the end of April 2022, succeeded in capturing 529 elderly people from 10 regencies/cities, namely Dumai City and Kampar Regency (Riau), Pasuruan Regency and Lumajang Regency (East Java), Kubu Raya Regency and North Kayong Regency. (West Kalimantan), Sinjai and Bantaeng regencies (South Sulawesi), and Kupang and South Central Timor (NTT) regencies. The elderly candidates were obtained by registering themselves voluntarily, searching from health center data, or searching directly from house to house.

From hundreds of candidates, the competition has chosen 10 elderly heroes. These ten figures has carry out a series of socialization of the complete dose COVID-19 vaccination through talk shows on local district/city radio, IG Live campaigns and social media through collaboration with local influencers, as well as holding sharing sessions at several community events.

Source: Elderly Heroes Competition – Tools and Media (Talk show, social and news media)

How to Conduct a Rapid Community Assessment

June 2, 2022/in Technical Briefs, Toolkit US Centers for Disease Control and Prevention Global, United States English Research/Monitoring and Evaluation Program Designers, Researchers, SBC Professionals/by Tyler Best

Rapid community assessment (RCA) is a process for quickly collecting community insights about a public health issue in order to inform program design. The assessment involves reviewing existing data and conducting community-based interviews, listening sessions, observations, social listening, and surveys.

The Centers for Disease Control and Prevention (CDC) is pleased to share an assessment guide and tools for those who wish to better understand their community’s needs regarding COVID-19 vaccine acceptance and uptake among adults, adolescents, and children.

Source: How to Conduct a Rapid Community Assessment

Lembar Balik COVID-19 (Community Engagement Kit)

April 21, 2022/in Fact Sheet, SBC Campaign, Toolkit GERMAS, Government of Indonesia, International Federation of Red Cross and Red Crescent Societies, Johns Hopkins Center for Communication Programs, Majelis Pembina Kesehatan Umum, Palang Merah Indonesia, United States Agency for International Development Indonesia Bahasa Indonesia Prevention, Vaccines, Vulnerable Populations Communities, General Public, Older Adults, SBC Professionals/by wpengine

This flipchart is a tool intended for Facilitators to help provide information, education, and advice regarding COVID-19 vaccination especially the elderly (elderly) and the general population who have not completed their vaccination dose. Facilitators can include health workers, Family Planning Extension Officers/Family Planning Field Officers, community social assistants; also community leaders, volunteers, and vaccination education teams who deal directly with audience groups.
The flipchart is designed to make the facilitators to carry out group communication and dialogue more directly and easier, accompanied by illustrations and pictures that help make it easier for the audience to understand the message.

Source: Lembar Balik COVID-19 (Community Engagement Kit)

Kartu Bantu COVID-19 (Community Engagement Kits)

April 19, 2022/in Fact Sheet, Pamphlet, Toolkit GERMAS, Government of Indonesia, International Federation of Red Cross and Red Crescent Societies, Johns Hopkins Center for Communication Programs, Majelis Pembina Kesehatan Umum, Palang Merah Indonesia, United States Agency for International Development Indonesia Bahasa Indonesia Prevention, Rumors and Misinformation, Vaccines General Public, Older Adults, SBC Professionals/by wpengine

The COVID-19 Cue Card contains key questions and answers about COVID-19 vaccination. Created to facilitate the work of community assistants in reducing doubts about the COVID-19 vaccination. The content was developed based on the analysis and results of studies related to vaccination acceptance among the elderly and the general population who have not been fully vaccinated. This Cue Card can be used at any time if there are questions raised by individuals, groups or communities. These cards can also be used as a tool and games to play together to remember important messages related to the COVID-19 vaccination.

Source: Kartu Bantu COVID-19 (Community Engagement Kits)

COVID-19 Vaccine Confidence Social Media Toolkit

April 1, 2022/in Fact Sheet, Presentation, Social Media, Technical Briefs, Toolkit CORE Group Africa, Global English, Kiswahili, Luganda, Pidgin Rumors and Misinformation, Vaccines General Public, Health Workers and Facilities, Journalists, Policy Makers, Response Organizations, SBC Professionals/by wpengine

After the rapid development of the COVID-19 vaccines and subsequent rollout, there has been an infodemic of misinformation circulating about COVID-19 vaccine safety and efficacy, reducing public trust in getting vaccinated. This social media toolkit aims to support Ministry of Health officials, frontline health workers, community leaders and members, and patient advocacy groups with key messages to help address COVID-19 vaccine hesitancy in their communities.

This toolkit is also available in Swahili, Luganda, and Nigerian Pidgin English.

Source: COVID-19 Vaccine Confidence Social Media Toolkit

Nepal Little Jab Book

March 28, 2022/in Toolkit Save The Children Nepal Nepal English Vaccines SBC Professionals/by wpengine

Save the Children has launched the Nepal ‘Little Jab Book’ developed in collaboration with Busara Center for Behavioral Economics, and Common Thread. The playbook focuses on six key behavioral challenges which restricts vaccine uptake and presents contextual and hackable behavior change actions to strengthen vaccine uptake and confidence amongst parents, young people, and health workers in Nepal.

The playbook is designed for social behavior change (SBC) practitioners, development agencies, local government officials, health staffs, and media, and the insights are guided by the research conducted in Madhesh Pradhesh (formerly known as, Province 2).

The Nepal Little Jab Book details down evidence and solutions to inspire vaccine uptake in people who are concerned about the side effects of the vaccine, challenged by trust towards available vaccines, or those looking for social endorsement in behest of various empirical and normative expectations.

Source: Nepal Little Jab Book

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