Kenya National Communication and Community Engagement Strategy for Coronavirus

The overall goal of this strategy is to effectively coordinate Kenyan national and county communications and community engagement activities to prevent the spread of the disease, build trust in the leaders and health workers to provide accurate information and essential services, and encourage communities’ active participation in supporting the risk reduction and response measures.

Specifically, the communication strategy is designed to enhance:

  1. Coordination: Strengthen coordination and information management structures across government ministries (health, agricultural, ICT and more) and county governments as well as with development partners and private sector entities to promote an efficient and holistic approach to addressing the multifaceted impacts of the pandemic.
  2. Effective Messages: Amplify key public health awareness messages and catalyze conversations with communities to prevent and reduce the spread of COVID-19, especially for the highest risk groups, and ensure people still go to health facilities for essential services. In addition, mobilize formal and informal leaders to share accurate information.
  3. Two-Way Communication: Promote two-way communication with communities to reduce fear, misconceptions, and stigma; to understand risk perceptions, knowledge gaps and provide accurate information tailored for diverse audiences and channels throughout the pandemic response period. These efforts will be crucial in supporting advocacy for responsive county and national efforts.
  4. Health Worker Preparedness and Capacity: Ensure health workers and community health workers have the key information and tools to effectively provide accurate information in a way that is respectful of people’s fears, grief and other psychosocial concerns.
  5. Monitoring, Evaluation and Research: Establish strong monitoring and evaluation mechanisms for measuring national, county and community levels outcomes.

Source: Kenya National Communication and Community Engagement Strategy for Coronavirus

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    Framework for Reopening Schools

    These guidelines aim to inform the decision-making process regarding school reopening, support national preparations and guide the implementation process, as part of overall public health and education planning processes. It is designed to be a flexible tool that can be adapted to each context and updated as the situation changes. The guidelines outline six key priorities to assess the readiness of those schools and inform planning.

    Source: Framework for Reopening Schools

      Views 731

      Safe Back to School: A Practitioner’s Guide

      This guide helps program teams plan an integrated, participatory process for safe school reopening.

      It is intended for program teams to inform the planning and implementation of activities to support an integrated, participatory, safe return to school for the communities they support. The guide aims to be a user-friendly, practitioner-focused tool that outlines the key steps needed for a coordinated, inclusive, all-hazards approach to school reopening and links to further guidance where appropriate.

      Source: Safe Back to School: A Practitioner’s Guide

        Views 854

        Practical Considerations and Recommendations for Religious Leaders and Faith-based Communities in the Context of COVID-19

        This document and risk assessment tool  provides practical guidance and recommendations to support the special role of religious leaders, faith-based organizations, and faith communities in COVID-19 education, preparedness, and response.

        Source: Practical Considerations and Recommendations for Religious Leaders and Faith-based Communities in the Context of COVID-19

          Views 584

          Interim Guidance: Public Health Communicators Get Your Community Ready for Coronavirus Disease 2019

          This interim guidance is based on what is currently known about the Coronavirus Disease 2019 (COVID-19). The Centers for Disease Control and Prevention (CDC) will update this interim guidance as needed and as additional information becomes available.

          Source: Interim Guidance: Public Health Communicators Get Your Community Ready for Coronavirus Disease 2019

          Views 463

          2019 Novel Coronavirus (2019‑nCoV): Strategic Preparedness and Response Plan

          This strategic preparedness and response plan outlines the public health measures that the international community stands ready to provide to support all countries to prepare for and respond to 2019‑nCoV.
          The document takes what has been learned so far about the virus and translates that knowledge into strategic action that can guide the efforts of all national and international partners when developing context-specific national and regional operational plans.

          Views 790

          Priorities for the Global COVID-19 Response

          COVID-19 disproportionately affects the poor and vulnerable: sharp increases in caseloads will overwhelm health systems in countries already facing shortages of workers and supplies.

          With millions of lives at stake, decisive action must be taken now to blunt the impact of the pandemic in countries likely to be hit the hardest. Investment is needed at all levels of the health system and Community Health Workers (CHWs) are poised to play a pivotal role in fighting the pandemic. Members of the Community Health Impact Coalition have come together to urgently outline the targeted actions needed to achieve the following goals:

          1. Protect health care workers
          2. Interrupt the virus
          3. Maintain existing health care services while surging their capacity
          4. Shield the most vulnerable from socioeconomic shocks

          Source (English): Priorities for the Global COVID-19 Response

          Source (Español): Priorities for the Global COVID-19 Response Español

          Source (Français): Priorités de la réponse globale COVID-19

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          SBCC for Emergency Preparedness Implementation Kit

          The purpose of this I-Kit is to provide a set of key considerations for SBCC activities in emergency situations.

          This I-Kit provides essential information and tools for responding to an outbreak using an SBCC approach. It presents a series of nine units, each accompanied by exercise worksheets to help link the SBCC theory to practice.

          Each unit builds on the one prior, and they all combine to provide key information for developing an SBCC strategy. It is not essential, however, to work through the I-Kit from start to finish. Users can choose to focus on specific aspects for which they need support in their emergency communication response. The nine units and corresponding worksheets are outlined in the I-Kit Site Navigator.

          The worksheets in each section are typically followed by a completed example. The completed examples will likely include information about an emergency that, during an actual event, might not be immediately available. This was done to illustrate the full range of information to inform a strategic communication response.

          This kit is also available in Portuguese.

          Source (English): SBCC for Emergency Preparedness Implementation Kit

          Source (Portuguese): Comunicação para a Mudança Social e de Comportamento para Preparação de Emergência

          Views 575

          How to Develop a Communication Strategy (JHU CCP)

          A communication strategy is the critical piece bridging the situation analysis and the implementation of a social and behavior change communication (SBCC) program. It is a written plan that details how an SBCC program will reach its vision, given the current situation. Effective communication strategies use a systematic process and behavioral theory to design and implement communication activities that encourage sustainable social and behavior change.

          Most communication strategies include the following elements:

          • Brief summary of the situation analysis
          • Audience segmentation
          • Program theory to inform strategy development
          • Communication objectives
          • Approaches for achieving objectives
          • Positioning for the desired change
          • Benefits and messages to encourage desired change
          • Communication channels to disseminate messages
          • Implementation plan
          • Monitoring and evaluation plan
          • Budgets

          Source: How to Develop a Communication Strategy (JHU CCP)

            Views 797