“Vacunate Guate” COVID-19 Vaccination Promotion Campaign

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed materials to promote COVID-19 vaccination by highlighting benefits to people’s social and emotional lives after getting the vaccine and the threat of variants. The campaign is called “Vacunate Guate. ¡Hacelo por ti, hacelo por todos!” or “Get Vaccinated, Guatemala. Do it for yourself, do it for others!

The print and digital materials include testimonials, radio spots, television spots, posters, social media posts, street banners and public transportation banners. All of the materials are in Spanish with audio materials also in the indigenous languages of Ixil, Mam, Q’echi, Kiche, and Kaqchikel.

La campaña de prevención de COVID-19 de Breakthrough ACTION Guatemala elaboró materiales para promover la vacunación contra el COVID-19 destacando los beneficios para la vida social y emocional  después de recibir la vacuna y la amenaza de las variantes . La campaña se llama “Vacúnate Guate. Hacelo por ti, hacelo por todos!”

Los materiales impresos y digitales incluyen testimonios, anuncios de radio, anuncios de televisión, carteles, publicaciones en las redes sociales, pasarelas en la calle y  en transporte público. Todos los materiales están en español con materiales de audio también en las lenguas indígenas de Ixil, Mam, Q’echi, Kiche y Kaqchikel.

Source: “Vacunate Guate” COVID-19 Vaccination Promotion Campaign

    Views 1409

    Opinion leaders in Malawi promoting the COVID-19 vaccine

    Three opinion leaders were featured in the social posters: Bishop Martin Mtumbuka of Roman Catholic – Karonga Diocese, Honorable Fred Kazombo, MP and Deputy Speaker of Parliament, and Sheikh Omar Nkachelenga of Blantyre Islamic Movement. Social media posters are in the Chichewa language.

    Source: Opinion leaders in Malawi promoting the COVID-19 vaccine

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      Uganda COVID-19 Campaign Materials

      The Uganda Kijja Kugwa  (English translation: “COVID-19 Will Pass”) campaign promotes awareness of and adherence to the national standard operating procedures (SOPs) related to risk communication and prevention of COVID-19, including vaccine uptake, addressing vaccine hesitancy, and proper management of COVID-19 cases. 

      The campaign tools include radio spots, print (posters, fact booklets, home care guide, wall charts, z-cards, stickers, banners), TV spots, videos, social media, digital media tools for providers, clients, and gatekeepers/influencers. Since implementation, the campaign has been refreshed to incorporate messaging on vaccines, including a special Moments campaign. Various materials are available in English, Ateso, Acholi, Karamojong, Luganda, Lumasaba, Lusoga, Runyankore, Runyoro-Rutooro, Swahili, and other local languages.

      The campaign was developed In partnership with the Ministry of Health, UNICEF, WHO, USAID, and the USAID Social and Behavior Change Activity. For more information, contact Glory Mkandawire, Chief of Party gmkanda2@jhu.edu.

      Resources:

      Moments campaign for vaccine uptake, featuring sentimental posters and videos of gatherings with friends, family, and colleagues, that reinforce vaccination.

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        #HarGharDastak Campaign, India – Twitter post

        This is a tweet from the #HarGharDastak Campaign in India.

        Source: #HarGharDastak Campaign, India – Twitter post

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          Reports of Nervousness, Depression, Food Insecurity, and Financial Insecurity in Low- and Middle-Income Countries

          Understanding the extent of pandemic-related psychological and economic distress in LMICs can help inform the planning and provision of mental health and social support services.  This research brief presents trends in reported nervousness, depression, food insecurity, and financial insecurity in 21 Low and Middle Income Countries from June through September 2021.

          Trends are based on a secondary analysis of data from the COVID-19 Trends and Impact Survey, generated by the University of Maryland Social Data Science center in collaboration with Facebook’s Data for Good Initiative Analysis.

          Source: Reports of Nervousness, Depression, Food Insecurity, and Financial Insecurity in Low and Middle-Income Countries

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            Faith Leadership and Vaccine Hesitancy Reduction

            In July, CARE USA ran a series of Facebook ads to test which messengers – healthcare providers, celebrities, or faith leaders – would drive more vaccine acceptance. We were surprised to learn that the faith leaders outperformed the other two messengers, particularly since reports from other sources such as the World Health Organization (WHO) indicated that healthcare providers showed the best results.

            Source: Faith Leadership and Vaccine Hesitancy Reduction

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              Vaccine Acceptance Across Twenty Low- and Middle-Income Countries Insights from the COVID Behaviors Dashboard

              This brief focuses on vaccine acceptance in countries identified as priority by the United States Agency for International Development (USAID) to aid in vaccine distribution and planning.

              Source: Vaccine Acceptance Across Twenty Low- and Middle-Income Countries Insights from the COVID Behaviors Dashboard

                Views 631

                Kiting High: New Normal for Children

                This is story book explains the new normal, or a set of various behavioral rules to be followed in order to slow the spread of COVID-19 and therefore keep their communities safe. It was produced by UNICEF and the Dr. Anamika Ray Memorial Trust.

                Source: Kiting High: New Normal for Children

                  Views 789

                  COVID-19 Vaccine Public Service Announcements

                  These Public Service Announcements (PSAs) from Ghana have been produced to amplify COVID-19 vaccination messages among the general population, to allay fears, anxiety, and increase demand and uptake of WHO-approved COVID-19 vaccines- Moderna, AstraZeneca, Johnson and Johnson, and Pfizer. The PSAs are available in English and four local languages- Akan, Ewe, Ga, and Dagbani.

                  Sources:

                    Views 764