Breakthrough ACTION Malawi is working with religious leaders to promote positive attitudes toward the COVID-19 vaccine and increase public demand among eligible populations. The talking points provide messages on COVID-19 that religious leaders can use, such as symptoms of COVID-19 and getting vaccinated.
Source: Key Messages for Religious Leaders
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The Guide de dialogue communautaire (Community Dialogue Guide) and its companion Boite á images (Images Box) are two innovative tools designed to enhance community engagement and foster COVID-19 vaccine acceptance. Developed by the Breakthrough ACTION in Guinea, these practical resources can be used to strengthen vaccination adherence. The Community Dialogue Guide is a comprehensive manual to plan and implement effective community dialogues by facilitating meaningful conversations about the COVID-19 vaccine. The guide is paired with the Image Box, originally developed by Breakthrough ACTION in Cameroon, which contains visual aids to complement discussions and convey crucial information to participants. Together, these tools empower communities to make informed decisions and contribute to the collective effort to overcome challenges posed by the pandemic. The tools can be adapted to other vaccines or health topics and are only available in French.
Nous sommes ravis de présenter deux outils conçus pour renforcer l’engagement communautaire et promouvoir l’acceptation du vaccin COVID-19 : le Guide de dialogue communautaire et pour l’accompagner, la Boite á images. Développés par le projet Breakthrough ACTION en Guinea, ces ressources sont des outils pratiques pour renforcer l’adhésion à la vaccination”. Le Guide du Dialogue Communautaire est un manuel complet qui permet de planifier et de mettre en œuvre des dialogues communautaires efficaces en facilitant des conversations constructives sur le vaccin COVID-19. Associée à cela, la Boite à Image, développé à l’origine par Breakthrough ACTION au Cameroun, contient des supports visuels pour compléter les discussions et transmettre des informations cruciales. Ensemble, ces outils donnent aux communautés les moyens de prendre des décisions éclairées et de contribuer à l’effort collectif pour surmonter les défis posés par la pandémie. Les outils sont adaptables à d’autres vaccins ou sujets de santé et ne sont disponibles qu’en français.
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Responding to the challenges faced in improving COVID-19 vaccination update, particularly in the elderly, BA COVID-19 program Indonesia developed an integrated media campaigns integrated, targeting the take care of elderly. In general the elderly are very dependent on their children in deciding, facilitating, or delivering on vaccination services. Therefore, It is important for these elderly caregivers to prioritize the provision of COVID-19 vaccinations for their parents/elderly.This social media developed to create high magnitude campaign to extend the reach/dissemination of COVID-19-vaccination messaging through social media such as YouTube, Facebook, Instagram, Web and WhatsApp group. The purpose of this campaign is to improve knowledge of people of productive age (which have elderly parents) regarding the benefits of vaccines, and to counter the negative perceptions as well as incorrect information in regards to COVID-19 vaccination.
Source: Social Media Campaign Targeting Elderly Caregivers
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This is the fourth issue of the USAID’s Response to the COVID-19 Pandemic in Burkina Faso newsletter (March 2022). The newsletter contains information on how USAID and its implementing partners are helping to strengthen Burkina Faso’s response to the COVID-19 pandemic.
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According to the CDC, “often a crisis results in changes in the way the future is viewed.” It can lead to a new “sense of strength and empowerment,” a “renewed sense of community,” and “opportunities for growth and renewal.” Tapping into positive emotions like these—and appealing to people’s aspirations for themselves and their communities—can power up persuasion and motivation. To drive positive behaviors, public health messaging needs to speak to the heart and the head.
The Aspirational Communication Model provides a systematic, science-based approach to communicating with maximum motivating power. Drawing from motivational, cognitive, and social psychology, the model suggests that you achieve greater levels of interest and engagement when you connect with people on multiple levels.
Source: Emphasizing the Positive: the Aspirational Communication Model
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Even if you feel healthy and young at heart, you should take steps to stay that way — like eating vegetables, wearing a seatbelt, and staying active.
Getting boosted for COVID-19 should be just another smart thing to add to your health checklist, especially with omicron’s contagiousness. (And even if you’ve had COVID in the past, it’s still a good idea to get a booster!)
Source: ‘Get Boosted’ Facebook Campaign
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This is the first position paper to be published by WHO on the behavioural and social drivers (BeSD) of vaccine uptake. It summarizes the development of new tools and indicators to assess the BeSD of vaccine uptake for childhood and COVID-19 vaccination, enabling decision-makers on immunization policy, programme managers, and partners to address under-vaccination through an enhanced understanding of the underlying causes.
Source: Understanding the behavioural and social drivers of vaccine uptake
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This is a poster in English explaining general information about COVID-19, including the prevention activities even after a person is vaccinated.
Source: General Information about COVID-19
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The rumor tracking and management guide developed to address collected COVID-19 rumors through development of the factsheet.
Source: Rumor Tracking & Management Guide
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These print materials were developed by the Ghana Health Service to create visibility and inform eligible vaccinators about vaccine availability and vaccination sites across the regions, districts, and communities. The poster shows the segmented populations- who are eligible to take COVID-19 vaccines, including pregnant women. The leaflet contains basic facts about the COVID-19 vaccine and serves as talking points to Community Health Workers for facilitating interpersonal communication at the vaccination sites.
Source: Print Materials for Ghana’s Vaccination Campaign
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This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
