This is a COVID-19 mini-series aimed at informing and engaging Zambian audiences about symptoms, preventive actions and the importance of verified information during the pandemic. Madalitso can’t afford to miss work but he’s worried about keeping his family at home safe, find out how the family adapts.
This short video is a story told by the actor Donald Sutherland about a little boy named Amos. Amos learns from his mother that the family cannot go out for fear of catching the virus COVID-19, and the video deals with Amos’ fears and how he and his mother overcome them.
Source: Rainbows in Windows
As countries around the world wrestle with the issue of how best to contain the virus, physical distancing (or social distancing, as it is often referred to) has emerged as one of the leading public health recommendations for limiting infection rates. Developed and developing countries alike are adopting this as a policy, as seen through a succession of state- and country-wide ‘lockdowns’ and ban on mass gatherings.
Physical distancing is essential in areas where public health systems are weaker and access to healthcare is more limited. And yet, population density in informal settlements, low literacy levels and poor WASH facilities mean that it is in precisely these areas that physical distancing is hard to achieve.
This guide is the product of a one-hour virtual working session, hosted by The Curve and attended by leading practitioners, donors and civil servants working in developing countries across the world. It outlines 9 pragmatic ways in which public health communications might promote both the understanding of, and adherence to, physical distancing measures in developing countries.
This document is not intended to be an exhaustive study or a complete answer to the question. Rather, it is a contribution to a vibrant sector-wide discussion including publications and perspectives by the Hygiene Hub and many others. The recommendations are a set of pragmatic advice based on the contributors’ experience that is intended to complement and invigorate the broader conversation.
This toolkit, available in 10 languages, was developed in collaboration with the Department of Health to inform the public about the regulations for lockdown in the midst of the COVID-19 pandemic.
In April 2020, the City of Portland (Oregon, USA) partnered with the Behavioral Insights Team to create a poster for grocery stores aimed at encouraging customers to keep a 6-feet distance from staff and each other.
The goal was to protect staff’s health and reduce stress by encouraging customers to keep the recommended safe distance to reduce spread of COVID-19.
We designed multiple variations of the poster and used rapid online testing to assess which text and visuals were most memorable and convincing.
The final poster – which used clear visuals of staff and customers staying 6-feet apart and simple text emphasizing customers’ duty to protect staff and one another – was left unbranded and made available for download for anyone to use (You can also edit the PDF file to change text or change “6 feet” to meters, etc.).
- Lindsey Maser
- Grocery store poster_web
Scientists who study the transmission of respiratory illnesses like influenza say that infections typically happen when a healthy person comes into contact with respiratory droplets from an infected person’s cough, sneeze or breath.
This simulation, created using research data from the Kyoto Institute of Technology, offers one view of what can happen when someone coughs indoors. A cough produces respiratory droplets of varying sizes. Larger droplets fall to the floor, or break up into smaller droplets.
Stay at Home is a song created by Sin Sar Bar, a social marketing agency based in Yangon and funded by the LIFT Fund. Feeaturing two popular singers and written by one of Myanmar’s leading composers, the song provides information to the general public on how to stay safe from COVID-19, including appropriate protective equipment, hand washing, social distancing and of course the key message to stay at home.
On April 10th, GRID launched CoronaCombat, a video game that raises awareness and provides accurate information on the new coronavirus and related COVID-19 disease. CoronaCombat not only provides players with reliable information but also empowers them to question misinformation. The player goes through a fact-seeking, myth-busting journey aimed at combating the new coronavirus, all while having a great time! All content in the game is sourced from WHO, CDC and JHU websites. The current version is available in English and Urdu languages and can be played for free here.
- Translating and localizing the game into other regional languages to scale its reach
- Expanding the game design to incorporate animated gameplay that can capture the concepts of social distancing, practicing hygiene and flattening the curve.
- Incorporating linkages to real-life resources including sources of accurate, updated information, health facilities that have testing capacity, contact tracing, two-way communication etc.
What is GRID?
Gaming Revolution for Inspiring Development is a social impact gaming studio where we create mobile games to inspire positive behavior change. GRID is mainstreaming games in the social sector, not only in the US but also globally. By creating context-vigilant games (in local languages) for low-end smartphones, GRID has opened up the possibility of using games to educate, engage and empower people in all aspects of their lives irrespective of where they live. We have created games on reproductive health (MoHiM, Nari Paila (made in partnership with IRH) & SurrEndo) on compassion for animals (KritterKneads), climate change (EarthFenders), Math learning (Calculasia) and are currently working on games on financial literacy (FINechANCE), opioid crisis, child protection and entrepreneurship.
- Mariam Nusrat
This video uses characters from the movie “Despicable Me” who let their love and kindness show and show ways to keep themselves and their communities safe during this unprecedented time.
Playbook for Pandemic Response, an initiative led by Final Mile, is a real time documentation of strategies and solutions impacting behavioral outcomes critical to pandemic response that can immediately be used by a variety of stakeholders.
This particular playbook addresses behavioral challenges with respect to physical (not social) distancing.
Source: Playbook for Physical Distancing
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.