COVID-19 PSAs Zambia: Staying Safe at Home

This is a COVID-19 mini-series aimed at informing and engaging Zambian audiences about symptoms, preventive actions and the importance of verified information during the pandemic. Madalitso can’t afford to miss work but he’s worried about keeping his family at home safe, find out how the family adapts.

Source: COVID-19 PSAs Zambia: Staying Safe at Home

    Rainbows in Windows

    This short video is a story told by the actor Donald Sutherland about a little boy named Amos. Amos learns from his mother that the family cannot go out for fear of catching the virus COVID-19, and the video deals with Amos’ fears and how he and his mother overcome them.

    Source: Rainbows in Windows

      How Might We Use Communication to Encourage Physical Distancing in Developing Countries

      As countries around the world wrestle with the issue of how best to contain the virus, physical distancing (or social distancing, as it is often referred to) has emerged as one of the leading public health recommendations for limiting infection rates. Developed and developing countries alike are adopting this as a policy, as seen through a succession of state- and country-wide ‘lockdowns’ and ban on mass gatherings.

      Physical distancing is essential in areas where public health systems are weaker and access to healthcare is more limited. And yet, population density in informal settlements, low literacy levels and poor WASH facilities mean that it is in precisely these areas that physical distancing is hard to achieve.

      This guide is the product of a one-hour virtual working session, hosted by The Curve and attended by leading practitioners, donors and civil servants working in developing countries across the world. It outlines 9 pragmatic ways in which public health communications might promote both the understanding of, and adherence to, physical distancing measures in developing countries.

      This document is not intended to be an exhaustive study or a complete answer to the question. Rather, it is a contribution to a vibrant sector-wide discussion including publications and perspectives by the Hygiene Hub and many others. The recommendations are a set of pragmatic advice based on the contributors’ experience that is intended to complement and invigorate the broader conversation.

      Source: How Might We Use Communication to Encourage Physical Distancing in Developing Countries

        Toolkit for Understanding Lockdown

        This toolkit, available in 10 languages, was developed in collaboration with the Department of Health to inform the public about the regulations for lockdown in the midst of the COVID-19 pandemic.

        Source: Toolkit for Understanding Lockdown

          Poster – Social Distancing at Grocery Stores

          In April 2020, the City of Portland (Oregon, USA) partnered with the Behavioral Insights Team to create a poster for grocery stores aimed at encouraging customers to keep a 6-feet distance from staff and each other.

          The goal was to protect staff’s health and reduce stress by encouraging customers to keep the recommended safe distance to reduce spread of COVID-19.

          We designed multiple variations of the poster and used rapid online testing to assess which text and visuals were most memorable and convincing.

          The final poster – which used clear visuals of staff and customers staying 6-feet apart and simple text emphasizing customers’ duty to protect staff and one another – was left unbranded and made available for download for anyone to use (You can also edit the PDF file to change text or change “6 feet” to meters, etc.).

          Source: Poster – Social Distancing at Grocery Stores


          3-D Simulation about Social Distancing

          Scientists who study the transmission of respiratory illnesses like influenza say that infections typically happen when a healthy person comes into contact with respiratory droplets from an infected person’s cough, sneeze or breath.

          This simulation, created using research data from the Kyoto Institute of Technology, offers one view of what can happen when someone coughs indoors. A cough produces respiratory droplets of varying sizes. Larger droplets fall to the floor, or break up into smaller droplets.

          Source: 3-D Simulation about Social Distancing

            Stay At Home – Burmese Language – COVID-19 Awareness Song

            Stay at Home is a song created by Sin Sar Bar, a social marketing agency based in Yangon and funded by the LIFT Fund. Feeaturing two popular singers and written by one of Myanmar’s leading composers, the song provides information to the general public on how to stay safe from COVID-19, including appropriate protective equipment, hand washing, social distancing and of course the key message to stay at home.

            Source: Stay At Home – Burmese Language – COVID-19 Awareness Song

              Animated Video about COVID-19 and Kindness

              This video uses characters from the movie “Despicable Me” who let their love and kindness show and show ways to keep themselves and their communities safe during this unprecedented time.

              Source: Animated Video about COVID-19 and Kindness

                Playbook for Physical Distancing

                Playbook for Pandemic Response, an initiative led by Final Mile, is a real time documentation of strategies and solutions impacting behavioral outcomes critical to pandemic response that can immediately be used by a variety of stakeholders.

                This particular playbook addresses behavioral challenges with respect to physical (not social) distancing.

                Source: Playbook for Physical Distancing