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11

COVID-19 Communication Resources to reach vulnerable urban populations

These resources were used by SNEHA (Society for Nutrition Education and Health Action) to educate people living in vulnerable urban informal settlements about COVID-19 Appropriate behaviour. These resources were used at a time when India was braving the first and second wave of the pandemic.

12

SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

This is a SIAP Campaign Strategic Objective to provide accurate and up to date information on the benefits of COVID-19 vaccination and availability, resolve vaccine doubts, combat miscommunication and promote vaccine location. Adapted to cultural and linguistic differences between urban and rural environments.

18

COVID-19 Vaccine “Voices” and “Satisfied Clients” Testimonials

These video clips are short documentaries on “Voices” for COVID-19 vaccines and testimonials from “Satisfied Clients”. The videos feature influential institutional, community, and religious leaders speaking about the safety and benefits of the COVID-19 vaccines, and spearheading efforts to address vaccine rumors, misinformation, and hesitancy. 

19

Ghana COVID-19 Vaccine Campaign Song

This a 3-minute Ghana COVID-19 campaign song, “Protect yourself, protect your family. Get vaccinated Now!”, produced by an influential Ghanaian music celebrity and COVID-19 ambassador, and supported by Breakthrough ACTION, promotes compliance with COVID-19 safety protocols and creates awareness and uptake of COVID-19 vaccines among the general population, including pregnant women, and persons aged 15 years and above, while addressing crosscutting vaccine misinformation, myths and rumors. The song is produced in Twi, and interspersed with three other languages-  English, Ewe and Ga.