From mask wearing to physical distancing, individuals wield a lot of power in how the coronavirus outbreak plays out. Behavioral experts reveal what might be prompting people to act — or not.
Source: How we make decisions during a pandemic
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With thousands of newly confirmed cases and deaths worldwide each day, the novel coronavirus and the disease it causes, COVID-19, are impacting every corner of the planet. Using behavioral insights to design simple messages that promote healthy behavior is essential to stop contagion, manage emotions, encourage handwashing, and when the time is right, help people gradually resume normal life. This policy note describes behavioral biases people may be exhibiting during the crisis and offers recommendations for how to overcome them. Most importantly, it offers practical examples for governments, as well as infographics ready for dissemination, that can be used to fight this pandemic.
Source: Behavioral Economics Can Help Fight Coronavirus
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Investment in research and programs to discover and apply the principles that underpin sustained behavior change is needed to address the continuing threat from COVID-19 and future pandemics and will require collaboration among behavioral, social, biomedical, public-health and clinical scientists.
Source: Sustained behavior change is key to preventing and tackling future pandemics
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The authors of this study conducted a cross-sectional study to assess stigma among the Tema community, then identified and implemented interventions to demystify COVID-19 stigma. They interviewed positive cases, their contacts, contact tracers, case management team members, and community members who shared their first hand experiences and knowledge on the current pandemic.
Source: Community acceptance of COVID-19 and demystifying stigma in a severely affected population in Ghana
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Since the COVID-19 was declared a pandemic by the WHO in 2020, the USAID-funded Breakthrough ACTION project has been supporting Mozambique’s Ministry of Health (MOH) with risk communication and community engagement activities to disseminate timely and appropriate COVID-19 prevention messages and, recently, to address vaccine hesitancy among the general population.
“Está nas nossas mãos” (It’s in our hands) was the first nationwide communication campaign undertaken by the Breakthrough ACTION and the Ministry of Health to raise public awareness, promote prevention and vaccination against COVID-19 in Mozambique The campaign was largely supported by other implementation partners and local media.
The campaign is based on a series of animated video spots on COVID-19, using simple messages with a set of graceful, fun and popular cartoon characters developed locally, as a way to reverse audience fatigue, regain people’s attention and help reduce the fear caused by COVID-19.
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The COVID Behaviors Dashboard visualizes data from the COVID-19 Trends and Impact Survey (CTIS), launched by Facebook with the Delphi Group at Carnegie Mellon University and the University of Maryland Social Data Science Center. Insights and analyses on how to use the data were written by researchers and social and behavior change communication experts at CCP in collaboration with WHO’s Global Outbreak Alert and Response Network. This site is intended to be used by policy makers, health officials and practitioners at national and subnational levels to better understand the behavioral drivers behind vaccine uptake, masking and physical distancing among other behaviors that affect the spread of COVID-19.
Data from this ongoing survey is collected daily and the dashboard is updated every two weeks.
Source: COVID Behaviors Dashboard
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This poster encourages the public to work together in order to fight the coronavirus.
Source: Together we can fight against the coronavirus
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This infographic explains that the Johnson & Johnson COVID-19 vaccine is also for people going to foreign employment where this vaccine is mandatory.
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This poster explains if the Johnson & Johnson COVID-19 vaccine safe.
Source: Is the Johnson & Johnson Vaccine Safe
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This poster the public to follow the public health guidelines at vaccine centers in order to prevent the spread of COVID-19.
Source: Don’t make a vaccine center a spot for spreading COVID-19
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This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
