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2

Social Media Campaign for COVID-19 Vaccination

Breakthrough ACTION/JHU conducted social media activities in support of the national SIAP (Semangat Dapat Vaksinasi Lengkap (READY – To Complete the Dose ) campaign targeting the younger population using social media. The campaign motivates the audience  to increase trust in COVID-19 vaccination safety and effectiveness, with emphasizing messages on the personal risk and collective health consequences if not vaccinated.

3

Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

JHCCP /BA COVID-19 is working with mClinica to conduct a campaign to pharmacy staff and pharmacy visitors to reach the elderly and other groups with low vaccination rates.

5

Public Service Advertisement (PSA) Tactical 1 – Community

The 2nd PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Community. The PSA aiming to the community to complete their dose of vaccination.

6

Video Choreography SIAP – General Population Version

BA COVID-19 Project Indonesia developed a video choreography using Jingle from the campaign SIAP.

This choreography is used for Community engagement activity/events to increase awareness on COVID-19 messaging that is conveyed through the jingle lyric and the choreography.

9

Video Advocacy “Together We Can Beat COVID-19”

BA COVID-19 project Indoneisa developed a short video that convey messages about the importance of strengthening local government commitment through a collaboration with multi stakeholder, aimed at reducing barriers and challenges on COVID-19 vaccination for elderly. This short video is expected to encourage the local government to look at the condition of the elderly in their respective areas and make efforts to accelerate the uptake of COVID-19 vaccination among elderly.