Kementerian Kesehatan Republik Indonesia Archives - COVID-19 Communication Network

Video Tutorial for using community engagement kits on COVID-19 Vaccination

January 20, 2023/in Online Course, Video GERMAS, Indonesia Ministry of Health, Kementerian Kesehatan Republik Indonesia Indonesia Bahasa Indonesia COVID-19 Response, Engagement, Healthcare, Vaccines General Public, Health Workers and Facilities, Older Adults, SBC Professionals/by Dian Rosdiana

Three videos were developed to be used as online tutorials for using the Community Engagement Kits developed by Breakthrough ACTION Indonesia.

The videos is intended for health workers, cadres, volunteers, elderly caregivers and other change agents. They are intended to help strengthen their Interpersonal Communication skills (IPC) by using the community engagement kits (Flip Chart and cue cards) for COVID-19 Vaccination promotion and education. The videos combine live action footage, animation, graphics, text, and audio to create a multi-sensory learning experience.

All the content and messages are the standard messages as approved by the government of Indonesia, and have been pre-tested with the intended audiences/users. Subtitles are included to help with comprehension of the dialogue especially for people with some disabilities.

Details:

Video one is an introduction to how to use CE Kits (flip chart and cue cards) as well as an explanation regarding the structure of each part.

Video two teaches skills on interpersonal communication such as open questions, delivery key messages, and how to use probing to better understand the audience’s concerns.

Video three explains examples of ice breakers that can help people to get through difficulties in starting a session or discussion on a specific topic.

Source: Video Tutorial for using community engagement kits on COVID-19 Vaccination

Social Media Campaign for COVID-19 Vaccination

January 19, 2023/in Presentation, SBC Materials, Social Media GERMAS, Indonesia Ministry of Health, Johns Hopkins Center for Communication Programs, Kementerian Kesehatan Republik Indonesia Indonesia Bahasa Indonesia COVID-19 Response, Entertainment Education, Vaccines Communities, General Public, Parents and Caregivers of Children, SBC Professionals/by Dian Rosdiana

Social Media campaign

Breakthrough ACTION/JHU conducted social media activities in support of the national SIAP (Semangat Dapat Vaksinasi Lengkap (READY – To Complete the Dose ) campaign targeting the younger population using social media. The campaign motivates the audience to increase trust in COVID-19 vaccination safety and effectiveness, with emphasizing messages on the personal risk and collective health consequences if not vaccinated.

The activities included:

Posting messages on the importance of vaccination to young families and the general public through Instagram (feeds and reels) as well as landing articles on the website.
Engaging young moms and Standup Comedy to carry out off-air activities among their members with the aim to complete vaccinations.
Conducting SIAP jingle choreography competition through the young moms community and the general public.
Conducting stand-up comedy video competition to increase trust on COVID-19 vaccination among young people.

Source: Social Media Campaign for COVID-19 Vaccination

Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

September 28, 2022/in Presentation, SBC Campaign GERMAS, Government of Indonesia, Johns Hopkins Center for Communication Programs, Kementerian Kesehatan Republik Indonesia, mClinica Pharmacy Solutions, United States Agency for International Development Indonesia Bahasa Indonesia Rumors and Misinformation, Vaccines Health Workers and Facilities, Pharmacists, Policy Makers, SBC Professionals/by Yessi Agustina

JHCCP /BA COVID-19 is working with mClinica to conduct a campaign to pharmacy staff and pharmacy visitors to reach the elderly and other groups with low vaccination rates.
The campaign is carried out digitally (online) through SwipeRx and also by placing educational materials in proposed 200 pharmacies in 4 priority districts of the JHCCP/BA project in East Java and South Sulawesi (Lumajang District, Pasuruan District, Sinjai District, and Bantaeng District.)

This digital campaign was designed using the reference materials developed by the JHU CCP and MOH and was reviewed by Breakthrough Action and MOH and approved by the Ministry of Health on 6th July 2022. This report summarizes results from the initial 3-week deployment period in July 2022.

The campaign includes content designed to build pharmacy professionals’ counseling capacity to bust myths and address vaccine hesitancy. All content was deployed in Bahasa Indonesia.

Source: Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

Public Service Advertisement (PSA) Tactical 1 – Elderly

September 21, 2022/in SBC Campaign, Social Media, TV spots, Video GERMAS, Government of Indonesia, Johns Hopkins Center for Communication Programs, Kementerian Kesehatan Republik Indonesia, United States Agency for International Development Indonesia Bahasa Indonesia Vaccines Older Adults/by Yessi Agustina

The SIAP Campaign is entering the second phase of campaign, Tactical Phase.

One of the products for the second phase of campaign is producing Public Service Advertisement (PSA).

The 1st PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Elderly.

This 15 seconds version of PSA has been aired in National television throughout the second campaign periode from August – October 2022.

Source: Public Service Advertisement (PSA) Tactical 1 – Elderly

Public Service Advertisement (PSA) Tactical 1 – Community

September 21, 2022/in SBC Campaign, Social Media, TV spots, Video Government of Indonesia, Johns Hopkins Center for Communication Programs, Kementerian Kesehatan Republik Indonesia, United States Agency for International Development Indonesia Bahasa Indonesia Vaccines Communities, General Public/by Yessi Agustina

The SIAP Campaign is entering the second phase of campaign, Tactical Phase.

One of the products for the second phase of campaign is producing Public Service Advertisement (PSA).

The 2nd PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Community.

The PSA aiming to the community to complete their dose of vaccination.

This 15 seconds version of PSA has been aired in National television throughout the second campaign periode from August – October 2022.

SIAP stands for (Semangat dapat vaksinasi lengkap)

Ready stands for (the spirit to complete dose of vaccination)

Source: Public Service Advertisement (PSA) Tactical 1 – Community

Video Choreography SIAP – General Population Version

August 15, 2022/in SBC Campaign, Social Media, TV spots, Video GERMAS, Government of Indonesia, Indonesia Ministry of Health, Johns Hopkins Center for Communication Programs, Kementerian Kesehatan Republik Indonesia, United States Agency for International Development Indonesia Bahasa Indonesia Entertainment Education, Vaccines Communities, General Public, Older Adults/by Yessi Agustina

BA COVID-19 Project Indonesia developed a video choreography using Jingle from the campaign SIAP.

This choreography is used for Community engagement activity/events to increase awareness on COVID-19 messaging that is conveyed through the jingle lyric and the choreography.

The choreography made in two versions, first version for General Population, with energetic dance and for elderly which dance is adjusted for Elderly.

Source: Video Choreography SIAP- General Population Version

SIAP Radio Campaign – Adlibs Template

August 15, 2022/in Radio/Audio Spots, Technical Briefs GERMAS, Indonesia Ministry of Health, Johns Hopkins Center for Communication Programs, Kementerian Kesehatan Republik Indonesia Indonesia Bahasa Indonesia Vaccines, Vulnerable Populations Communities, General Public, Older Adults, SBC Professionals/by Yessi Agustina

Adlibs for Radio Campaign – SIAP Campaign tools.

Source: SIAP Radio Campaign – Adlibs Template

Video Choreography SIAP Jingle

July 15, 2022/in TV spots, Video GERMAS, Government of Indonesia, Johns Hopkins Center for Communication Programs, Kementerian Kesehatan Republik Indonesia, United States Agency for International Development Indonesia Bahasa Indonesia Engagement, Entertainment Education, Vaccines General Public, Older Adults/by Yessi Agustina

BA COVID-19 Project Indonesia developed a video choreography using Jingle from the campaign SIAP.

This choreography is used for Community engagement activity/events to increase awareness on COVID-19 messaging that is conveyed through the jingle lyric and the choreography.

The choreography made in two versions, first version for General Population, with energetic dance and for elderly which dance is adjusted for Elderly.

Source: Video Choreography SIAP Jingle

Video Advocacy “Together We Can Beat COVID-19”

July 15, 2022/in Social Media, TV spots, Video Government of Indonesia, Johns Hopkins Center for Communication Programs, Kementerian Kesehatan Republik Indonesia, United States Agency for International Development Indonesia Bahasa Indonesia Older Adults, Vaccines Communities, Journalists, Older Adults, Policy Makers/by Yessi Agustina

BA COVID-19 Project Indoneisa developed a short video that convey messages about the importance of strengthening local government commitment through a collaboration with multi stakeholder, aimed at reducing barriers and challenges on COVID-19 vaccination for elderly. This short video is expected to encourage the local government to look at the condition of the elderly in their respective areas and make efforts to accelerate the uptake of COVID-19 vaccination among elderly.

The story revolves around a family who takes care of their elderly parents at home. The family is worried about their elderly parents who have not been vaccinated against COVID-19. Some of the doubts in their minds are that vaccination will actually worsen the health condition of the elderly, what if they get sick after the vaccination, why do the elderly need to be vaccinated, and many more. The family then consulted with cultural leaders, health workers, cadre, friends to talk about all the hesitancies and what should be done. After the consultation the family feel safe and confident to take their elderly parents to the vaccination centre (Puskesmas). Closing statement should be strong enough to encourage policy makers to take action on this matter “All leaders unite in call for elderly vaccination against COVID-19”.

Source: Video Advocacy “Together We Can Beat COVID-19”

Social Media Campaign Targeting Elderly Caregivers

July 12, 2022/in Radio/Audio Spots, SBC Campaign, Social Media, TV spots, Video GERMAS, Johns Hopkins Center for Communication Programs, Kementerian Kesehatan Republik Indonesia, United States Agency for International Development Indonesia Bahasa Indonesia Engagement, Mental Health, Risk Communication and Messaging, Vaccines Communities, General Public, Older Adults/by Yessi Agustina

Responding to the challenges faced in improving COVID-19 vaccination update, particularly in the elderly, BA COVID-19 program Indonesia developed an integrated media campaigns integrated, targeting the take care of elderly. In general the elderly are very dependent on their children in deciding, facilitating, or delivering on vaccination services. Therefore, It is important for these elderly caregivers to prioritize the provision of COVID-19 vaccinations for their parents/elderly.This social media developed to create high magnitude campaign to extend the reach/dissemination of COVID-19-vaccination messaging through social media such as YouTube, Facebook, Instagram, Web and WhatsApp group. The purpose of this campaign is to improve knowledge of people of productive age (which have elderly parents) regarding the benefits of vaccines, and to counter the negative perceptions as well as incorrect information in regards to COVID-19 vaccination.

Source: Social Media Campaign Targeting Elderly Caregivers

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