This strategy will serve as guidelines for implementation of National, state and District communication activities providing information on the COVID-19 vaccines and vaccination process to people across the country to generate awareness and to improve acceptance and uptake of vaccine.

The document will address issues of vaccine eagerness, vaccine hesitancy, provide information on new COVID-19 vaccines and reiterate to continue adherence to COVID appropriate behavior. It will also develop trust and greater confidence of people in vaccine by managing myths and misinformation.