COVID-19 Prevention Campaign: Radio Spots – Si Toca Salir, Toca Cuidarse

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The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of six radio spots to raise awareness that COVID-19 threat continues in Guatemala.

The radio spots remind the population that it is the responsibility of all Guatemalans to perform key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a mask) at critical moments of elevated risk such as visiting family or friends, going to work, or going do daily errands.

Source: COVID-19 Prevention Campaign: Radio Spots – Si Toca Salir, Toca Cuidarse

    Views 625

    COVID-19 Prevention Campaign: Facebook Page Posts

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    The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of Facebook posts to raise awareness that COVID-19 threat continues in Guatemala.

    The posts remind the population that it is everyone’s responsibility to do key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a mask) at critical moments of elevated risk such as visiting family or friends, going to work, or going to do daily errands. The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”.

    Source: COVID-19 Prevention Campaign: Facebook Page Posts

      Views 885

      Confiance Totale PSAs

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      In 2020, Breakthrough ACTION created the Confiance Totale brand and logo to generate trust in and demand for FP methods and services among women of reproductive age in ILN catchment areas.

      Prior to the COVID-19 pandemic, WABA developed several Confiance Totale materials in collaboration with service delivery partner Amplify-FP and Ministries of Health. The campaign materials include IUD, injectable, oral contraceptive pill, implant, Standard Days, emergency contraception, and all-methods leaflets and two radio public service announcements (PSAs) in French and local languages that promote having confidence in the safety and efficacy of FP and in health centers and healthcare providers.

      Anticipating limited FP service and method access during COVID-19 shelter-in-place orders, and subsequent potential complications tied to unplanned pregnancies and overcrowded and under-stocked health facilities, the WABA team pivoted its Confiance Totale mass media activities at the end of Q2 by drafting scripts for new radio spots. The new PSAs feature adapted calls to action, including:

      • Using this time at home together to discuss birth spacing with your partner
      • Continuing to use FP successfully without going to the health center by using call-in numbers
      • Ensuring you have FP method supplies while sheltering in place and/or during government restrictions on movement to avoid an unwanted pregnancy
      • Using exclusive breastfeeding to avoid unwanted pregnancy (for new moms)
      • Discussing postpartum family planning before going into labor
      • Using a mask and other COVID-19 risk reduction behaviors when going to the health center or pharmacy for FP methods

      Source: Confiance Totale PSAs

        Views 699

        COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse: If You are Visiting Family or Friends

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        The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram stories to raise awareness that COVID-19 threat continues in Guatemala.

        The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram Stories to raise awareness that COVID-19 threat continues in Guatemala. The Instagram Stories remind the population that it is the responsibility of the entire family to do key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a Mask) at critical moments of elevated risk to visit family or friends, go to work, or go do daily errands. The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”. Each story was contextualized for the following locations: Guatemala, Nebaj, Solola, and Totonicapan.

        This suite of Instagram Stories emphasized COVID-19 prevention when visiting family or friends.

        Source: COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse: If You are Visiting Family or Friends

          Views 697

          COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse: If You are Going to Work

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          The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram stories to raise awareness that COVID-19 threat continues in Guatemala.

          The Instagram stories remind the population that it is the responsibility of the entire family to do key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a Mask) at critical moments of elevated risk to visit family or friends, go to work, or go do daily errands. The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”. Each story was contextualized for the following locations: Guatemala, Nebaj, Sacatepequez, Solola, and Totonicapan.

          This suite of Instagram Stories emphasized COVID-19 prevention when going to work. Key behaviors promoted are maintaining physical distancing and wearing a mask.

          Source: COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse: If You are Going to Work

            Views 815

            Prevent Domestic Violence: Tips for Men

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            The short animated gif/video in English and Siswati was developed for men to prevent domestic violence. It outlines six key steps men can take to help them from acting violently, and includes contact details of locally available services for help.  The video was designed to be distributed through social media platforms.

            Source: Prevent Domestic Violence: Tips for Men

              Views 663