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Behavioral Economics Can Help Fight Coronavirus

With thousands of newly confirmed cases and deaths worldwide each day, the novel coronavirus and the disease it causes, COVID-19, are impacting every corner of the planet. Using behavioral insights to design simple messages that promote healthy behavior is essential to stop contagion, manage emotions, encourage handwashing, and when the time is right, help people gradually resume normal life. This policy note describes behavioral biases people may be exhibiting during the crisis and offers recommendations for how to overcome them. Most importantly, it offers practical examples for governments, as well as infographics ready for dissemination, that can be used to fight this pandemic.

Source: Behavioral Economics Can Help Fight Coronavirus

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    “Esta nas nossas mãos” (“It’s in our hands”) COVID-19 Campaign

    Since the COVID-19 was declared a pandemic by the WHO in 2020, the USAID-funded Breakthrough ACTION project has been supporting Mozambique’s Ministry of Health (MOH) with risk communication and community engagement activities to disseminate timely and appropriate COVID-19 prevention messages and, recently, to address vaccine hesitancy among the general population.

    “Está nas nossas mãos” (It’s in our hands) was the first nationwide communication campaign undertaken by the Breakthrough ACTION and the Ministry of Health to raise public awareness, promote prevention and vaccination against COVID-19 in Mozambique  The campaign was largely supported by other implementation partners and local media.

    The campaign is based on a series of animated video spots on COVID-19, using simple messages with a set of graceful, fun and popular cartoon characters developed locally, as a way to reverse audience fatigue, regain people’s attention and help reduce the fear caused by COVID-19.

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      COVID Behaviors Dashboard

      The COVID Behaviors Dashboard visualizes data from the COVID-19 Trends and Impact Survey (CTIS), launched by Facebook with the Delphi Group at Carnegie Mellon University and the University of Maryland Social Data Science Center. Insights and analyses on how to use the data were written by researchers and social and behavior change communication experts at CCP in collaboration with WHO’s Global Outbreak Alert and Response Network. This site is intended to be used by policy makers, health officials and practitioners at national and subnational levels to better understand the behavioral drivers behind vaccine uptake, masking and physical distancing among other behaviors that affect the spread of COVID-19.

      Data from this ongoing survey is collected daily and the dashboard is updated every two weeks.

      Source: COVID Behaviors Dashboard

        Views 749

        Go Viral!

        GO VIRAL! is a 5-minute game that helps protect the public against COVID-19 misinformation.

        The players learn about some of the most common strategies used to spread false and misleading information about the virus. Understanding these tricks allows the public to resist them the next time they come across them online.

        Source: Go Viral!

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          Guide for the Preparation of a Risk Communication Strategy for COVID-19 Vaccines: A Resource for the Countries of the Americas

          This document was created to facilitate the preparation of a risk communication and community engagement strategy for vaccination against COVID-19.

          Its goal is to help to strengthen the communication and planning capacities of the ministries or secretariats of health and other agencies in charge of communicating about new COVID-19 vaccines in the Americas.

          It also includes a matrix for the preparation of a risk communication strategy for COVID-19 vaccines.

          Source: Guide for the Preparation of a Risk Communication Strategy for COVID-19 Vaccines: A Resource for the Countries of the Americas

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            International COVID-19 Awareness and Responses Evaluation Study

            Understanding people’s concerns about COVID-19, their perceptions, beliefs, and attitudes about public health policies, and how they impact what people are (and are not) willing to do will be important for informing policy strategy and how they are communicated, to ensure the best health and economic outcomes.

            The iCARE Study will capture key data on people’s awareness, attitudes, and behaviors as they relate to the COVID-19 policies, as well as the impacts that COVID-19 is having on people’s physical and mental health, financial situation, and quality of life.

            Data from approximately 250,000 people around the world will be analyzed to understand what government policies are (and are not) influencing behavior and outcomes, and in whom these policies are most or least effective. This data can be used to inform governments on the efficacy of policy measures on both people’s behavior, and on key health and quality of life outcomes.

            Source: International COVID-19 Awareness and Responses Evaluation Study

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              COVID-19 Health Literacy Project

              This project creates and translates accessible COVID-19 information into different languages to help all patients know when, and how, to seek care. The materials are created in collaboration with Harvard Health Publishing.

              All of the materials are reviewed and vetted by physicians and medical school faculty members at the Harvard hospitals. These materials are created in collaboration with Harvard Health Publishing. The materials are freely available for download and distribution without copyright restrictions. The project currently supports 35 languages.

              Source: COVID-19 Health Literacy Project

                Views 1538

                CommunityFirst COVID-19 Roadmap

                This Roadmap is a planning tool to support communities to organize, prepare and respond to COVID-19.

                It provides key steps in working to respond to COVID-19:

                1. Determine level of transmission
                2. Identify high-risk and vulnerable groups
                3. Coordinate with health authorities and other relevant actors
                4. Protect your community
                5. Communicate key messages
                6. Provide food and essential items
                7. Supply water and sanitation

                Source: CommunityFirst COVID-19 Roadmap

                  Views 583

                  COVID-Ready Communication Playbook for Health Professionals

                  The team at VitalTalk crowdsourced this playbook to provide some practical advice to health care professionals on how to talk to their patients about some difficult topics related to COVID-19.

                  Building on their experience studying and teaching communication they’ve drawn on their networks to crowdsource the challenges and match them with advice from some of the best clinicians they know.

                  Source: COVID-Ready Communication Playbook for Health Professionals

                    Views 879