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5

Traditional Leaders Advocating for the COVID-19 Vaccine

Breakthrough ACTION is working with traditional leaders to encourage people to get vaccinated. In the video, Senior Chief Mlolo of Nsanje shares why she got the COVID-19 vaccine, and she encourages people to get vaccinated.

6

Brochure on COVID-19

The brochure has been produced in partnership with the Malawi Ministry of Health. Key messages are on the awareness, symptoms, and prevention of COVID-19. The poster is targeted towards a general audience and the language is Chichewa.

7

Key Messages for Religious Leaders

Breakthrough ACTION Malawi is working with religious leaders to promote positive attitudes toward the COVID-19 vaccine and increase public demand among eligible populations. The talking points provide messages on COVID-19 that religious leaders can use, such as symptoms of COVID-19 and getting vaccinated.

8

Encouraging COVID-19 Vaccine Uptake Among Adolescents in Malawi

The posters are promoting the uptake of the COVID-19 vaccine among adolescents aged 12 and above. The key message is on building vaccine confidence among this age bracket to reduce the risk of serious illness or death. They can also influence their parents, teachers, and other community leaders in the community to encourage their children and adolescents to get vaccinated.

9

COVID-19 Vaccine Posters in Malawi

Two posters in Chichewa encourage the uptake of the COVID-19 vaccine in order to reduce the risk of serious illness or death. One poster is targeted towards a general audience. The second poster is targeted towards youth.

10

Opinion leaders in Malawi promoting the COVID-19 vaccine

Three opinion leaders were featured in the social posters: Bishop Martin Mtumbuka of Roman Catholic – Karonga Diocese, Honorable Fred Kazombo, MP and Deputy Speaker of Parliament, and Sheikh Omar Nkachelenga of Blantyre Islamic Movement. Social media posters are in the Chichewa language.