This is a curated collection of tools and resources that encourage COVID-19 vaccine uptake.

June 30, 2022


Radio/Audio SpotsSBC CampaignTV spotsVideo

Esta é uma coleção de vídeos, em português, sobre prevenção ao COVID-19.

June 29, 2022

Radio Spot South Sudan

Radio/Audio Spots

These are messaging developed by Breakthrough ACTION South Sudan and approved by RCCE to be aired by the Radio Stations to provide COVID-19 Vaccination information to the general public.

June 17, 2022

Building Confidence in COVID-19 Vaccines in Niger

News and Updates

To raise awareness among the people and debunk the myths related to vaccinations, UNICEF initiated a Covid-19 Vaccination Awareness Campaign in Niger. This drive is being held in collaboration with the Scouts Association.

June 7, 2022

VARN2022: Shaping Global Vaccine Acceptance with Localized Knowledge

Reports and Studies

We are pleased to present the findings and insights stemming from the Sabin Vaccine Institute’s inaugural Vaccination Acceptance Research Network (VARN) conference, held virtually between March 1-3, 2022.

‘Get Boosted’ Facebook Campaign


Even if you feel healthy and young at heart, you should take steps to stay that way — like eating vegetables, wearing a seatbelt, and staying active.

Getting boosted for COVID-19 should be just another smart thing to add to your health checklist, especially with omicron’s contagiousness. (And even if you’ve had COVID in the past, it’s still a good idea to get a booster!)

June 3, 2022

Understanding the behavioural and social drivers of vaccine uptake

Reports and StudiesStrategies

This is the first position paper to be published by WHO on the behavioural and social drivers (BeSD) of vaccine uptake. It summarizes the development of new tools and indicators to assess the BeSD of vaccine uptake for childhood and COVID-19 vaccination, enabling decision-makers on immunization policy, programme managers, and partners to address under-vaccination through an enhanced understanding of the underlying causes.

Engaging Religious Leaders to Boost COVID-19 Vaccination

News and Updates

The Johns Hopkins Center for Communication Programs-led Breakthrough ACTION project has been working in Malawi to engage religious leaders, educate them and help them use what they learn to help their congregants understand the value of vaccination and other COVID-prevention methods.

June 2, 2022

COVID-19 Campaign for Health Care Workers in Nigeria

Digital ToolSBC CampaignTestimonials

On this website, you’ll find creative content to use in COVID-19 vaccine campaigns for healthcare workers. From testimonials to memes and comic-strip illustrations, there are many content types and styles to work with.

Public service Advertisement (PSA) SIAP Campaign – Tactical

SBC CampaignTV spots

30 second TV spot Tematic PSA for SIAP Campaign (Semangat dapat Vaksinasi Lengkap). SIAP Campaign is under BA Indonesia Project with the Ministry of Heath, of Indonesia.

May 31, 2022

Jingle SIAP Campaign

Radio/Audio SpotsSBC Campaign

Jingle SIAP is produced as the Campaign identity.

It is a fun and up beat music with lyric that resonates the Vaccination Messages.

SIAP means ready to get complete dose of vacination (Semangat dapat vaksinasi lengkap)

It is aired in radio spots and used for various community events to encurage people to get vaccinated or completed their dose of vaccination.

May 24, 2022

Radio Spot Talking Points

Fact SheetRadio/Audio Spots

The Radio Spot talking points is a guide used by Radio Presenters in the Radio stations to reinforce the Radio Spot messaging.

L’artiste du peuple, Sana Bob s’en va en guerre contre la COVID

Reports and Studies

This report details how SANA BOB the people’s reggae artist, led, in collaboration with the Breakthrough action project and the Ministry of Health of Burkina Faso, an awareness caravan on COVID-19 vaccination.

Print Materials for Ghana’s Vaccination Campaign

Fact SheetInfographicsPamphlet

These print materials were developed by the Ghana Health Service to create visibility and inform eligible vaccinators about vaccine availability and vaccination sites across the regions, districts, and communities. The poster shows the segmented populations- who are eligible to take COVID-19 vaccines, including pregnant women. The leaflet contains basic facts about the COVID-19 vaccine and serves as talking points to Community Health Workers for facilitating interpersonal communication at the vaccination sites.

Comic Strip: Health Care Workers Who Get Vaccinated Are Heroes

InfographicsPamphletPrintSBC Materials

Health workers like you are putting their trust in science, getting the COVID-19 vaccine, and feeling more confident treating patients. You can feel safer at work too.

May 6, 2022

Spreading good vibes and vaccine confidence up to the last mile

Clinical/Technical GuidanceInfographicsPostersPrintRadio/Audio SpotsSBC CampaignTV spotsVideo

Get Vaxxed for Good Vibes is a USAID-supported campaign to help the Department of Health in the Philippines advance COVID prevention and vaccine confidence for at-risk populations in rural and semi-urban communities.

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