Social and Behavior Change Collection

This is a collection of communication materials (all types of media), tools and resources for social and behavior change to address the COVID-19 pandemic.

January 12, 2022

Cote d’Ivoire COVID-19 Campaign Prevention Materials

AnalysispampPostersRadio SpotsReports and StudiesSBC CampaignSBC MaterialsTV spots

These materials, al produced in French, were developed by Breakthrough ACTION Cote d’Ivoire in conjunction with its government partners as part of a broader campaign to promote COVID-19 prevention behaviors and address COVID-19 related stigma.

January 6, 2022

Anti-stigma posters and leaflets for COVID-19 (Cote d’Ivoire)

PamphletPostersPrintSBC Materials

This series of printed materials (posters and leaflets) was developed by Breakthrough ACTION Cote d’Ivoire in collaboration with its government partners. It focuses on the non-stigmatization of people living with or recovered from COVID-19, in the community and in the workplace.

COVID-19 Vaccine Posters in Malawi

PostersPrintSBC Materials

Two posters in Chichewa encourage the uptake of the COVID-19 vaccine in order to reduce the risk of serious illness or death. One poster is targeted towards a general audience. The second poster is targeted towards youth.

Ghana COVID-19 Campaign Video

SBC Materials

This is a COVID-19 vaccination campaign video from Ghana and in one of the local languages. The video is available on KingRalph Osei Agyeman’s Twitter account.

December 28, 2021

#MakeCOVIDWorth Campaign in Indonesia on Instagram

SBC Materials

This is a COVID-19 prevention campaign in Indonesia in which people can purchase masks to donate to local charities.

Save the Children Ethiopia COVID campaign (Twitter)

SBC MaterialsVideo

Save the Children Ethiopia country office; under its media campaign work with UNICEF, had produced nine additional television spots with Fana Broadcasting Corporate. Here’s a video on how to minimize stress and apply positive parenting.

COVID-19 prevention poster series for places of worship

PostersSBC Materials

This series of posters was developed by Breakthrough ACTION Cote d’Ivoire with its government partners in 2020. The series uses images of famous religious leaders (Muslim, Catholic, and Evangelical) to encourage the faithful to practice barrier measures.

“Vacunate Guate” COVID-19 Vaccination Promotion Campaign

AudioBannersPostersRadio SpotsSBC CampaignSBC MaterialsTestimonialsTV spotsVideo

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed materials to promote COVID-19 vaccination by highlighting benefits to people’s social and emotional lives after getting the vaccine and the threat of variants. The campaign is called “Vacunate Guate. ¡Hacelo por ti, hacelo por todos!” or “Get Vaccinated, Guatemala. Do it for yourself, do it for others!

December 21, 2021

Alerta Guatemala COVID-19 Prevention Campaign Materials

AudioBannersPostersRadio SpotsSBC CampaignSBC MaterialsTestimonialsTV spotsVideo

The Alerta Guatemala campaign is a COVID-19 prevention campaign from the Breakthrough ACTION Guatemala team. The campaign emphasizes that COVID-19 is still contagious and dangerous even if one has been vaccinated or previously infected. The prevention methods of distancing, masking and hand washing are highlighted, encouraging people to not let their guard down against COVID-19. The campaign materials include a TV spot, radio spots, print materials and digital/social media (intagram and facebook) materials in Spanish. The radio spots are also in the indigenous languages of Mam, Kaqchikel, Kiche, Q’Anjob’Al, and Keqchi. This campaign was aimed at the general public. La descripción de este recurso de COVID-19 está disponible en español. Al visitar el recurso, haga clic en el enlace “Español” en el menú de idiomas.

Opinion leaders in Malawi promoting the COVID-19 vaccine

SBC Materials

Three opinion leaders were featured in the social posters: Bishop Martin Mtumbuka of Roman Catholic – Karonga Diocese, Honorable Fred Kazombo, MP and Deputy Speaker of Parliament, and Sheikh Omar Nkachelenga of Blantyre Islamic Movement. Social media posters are in the Chichewa language.

Uganda COVID-19 Campaign Materials

AudioSBC CampaignSBC MaterialsVideo

The Uganda Kijja Kugwa (English translation: “COVID-19 Will Pass”) campaign promotes awareness of and adherence to the national standard operating procedures (SOPs) related to risk communication and prevention of COVID-19, including vaccine uptake, addressing vaccine hesitancy, and proper management of COVID-19 cases.

The campaign tools include radio spots, print (posters, fact booklets, home care guide, wall charts, z-cards, stickers, banners), TV spots, videos, social media, digital media tools for providers, clients, and gatekeepers/influencers. Materials are available in English, Ateso, Acholi, Karamojong, Luganda, Lumasaba, Lusoga, Runyankore, Runyoro-Rutooro, Swahili, and other local languages.

Help Maldives COVID-19 Campaign

SBC Materials

This Twitter account is a student-led initiative aiming to bring together the Maldivian community against COVID-19 by promoting positivity and mitigating the social impacts of COVID-19.

December 17, 2021

#HarGharDastak Campaign, India – Twitter post

SBC Materials

This is a tweet from the #HarGharDastak Campaign in India.

Faith Leaders Campaign – Twitter post

SBC Materials

This tweet, from the Inter-religious Council of Kenya, encourages Kenyan citizens to continue to follow the COVID-19 prevention guidelines after getting vaccinated.

Reports of Nervousness, Depression, Food Insecurity, and Financial Insecurity in Low- and Middle-Income Countries

PrintReports and StudiesSBC MaterialsTechnical Briefs

The COVID-19 pandemic has exacerbated psychological and economic distress in many countries around the world, causing existing health and socioeconomic inequities to worsen. In low- and middle-income countries (LMICs), people have reported increased symptoms of anxiety and depression in addition to economic adversity. Understanding the extent of pandemic-related psychological and economic distress in LMICs can inform the planning and provision of mental health and social support services in the near term as well as strategies for the continuation of mental health and social protection programs post-pandemic. This research brief presents trends in reported nervousness, depression, food insecurity, and financial insecurity in 21 LMICs from June through September 2021.

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