Social and Behavior Change Collection

This is a collection of communication materials (all types of media), tools and resources for social and behavior change to address the COVID-19 pandemic.

March 2, 2021

Gender, Health and COVID-19

InfographicsSBC Materials

With a focus on countries in the Global South, this infographic series illustrates: how COVID-19 has affected access to essential health services for women; how responses have exacerbated gender inequities in access to essential health services; and what practices and approaches countries have used to mitigate negative impacts.

March 1, 2021

Vaccines Explained

InfographicsSBC Materials

WHO’s ‘Vaccine Explained’ series features illustrated articles on vaccine development and distribution. Learn more about vaccines from the earliest of research stages to their rollout in countries.

February 11, 2021

Vaccine Myths vs Science

SBC MaterialsVideo

This three minute and forty-four second video, part of WHO’s Science in 5 video series, features WHO’s Dr Katherine O’Brien busts some vaccine myths related to infertility, DNA and composition of vaccines.

Behind the Mask

SBC MaterialsVideo

This video follows a young couple discussing the use of masks. The young woman convinces her boyfriend to use a mask to protect himself and others from COVID-19.

COVID-19 Mythbusters, Guyana

PrintSBC Materials

‘COVID-19 Mythbusters’ are messages developed to counter popular rumous about COVID-19. These rumors were entered into a rumor tracking system.

January 25, 2021

How the COVID-19 Vaccine Works

SBC MaterialsVideo

This video, produced by the World Health Organization, was posted on Twitter. The speakers explain exactly how the COVID-19 vaccine works, its safety, and its importance.

January 11, 2021

Return to School Video for Kids

SBC MaterialsVideo

This video shows a group of students returning to school and expressing concerns about COVID-19. The videos were produced by USAID Kenya and are available in English and Swahili.

Hygiene and Behavior Change Coalition COVID-19 TV Spots

SBC MaterialsVideo

The Hygiene and Behavior Change Coalition (HBCC) created these spots and produced them in a variety of languages. The videos are available in Arabic, Indonesian, and Indian and African languages.

The HBCC is funded by the Unilever Transform project and the Foreign Commonwealth Development Office.

January 4, 2021

COVID-19 Radio Spots, Indonesia

audioSBC Materials

These radio spots are intended for the general public, and explain various aspects about dealing with COVID-19. These aspects include mask wearing, physical distancing, handwashing, and adopting new habits. This campaign includes radio spots, video spots, infographics, and a Question and Answer booklet.

Mask Up America Toolkit

SBC CampaignSBC Materials

In response to the coronavirus pandemic, The Ad Council, The National Governors Association, the COVID Collaborative and the Infectious Diseases Society of America joined forces to provide consistent messaging to the public on the efficacy and importance of wearing face masks.

December 7, 2020

Masked Indian Comic Superhero Fights COVID-19 Fear

SBC MaterialsVideo

India’s first female comic superhero Priya, a gang-rape survivor who earlier campaigned against rape, acid attack and sex trafficking, is back to fight disinformation around the COVID-19 pandemic.

In Priya’s Mask, due to be launched on 2 December, the comic crusader joins hands with Jiya, the “Burka Avenger”, a popular character from a Pakistani cartoon show, as the two go about trying to tackle the pandemic – and also the “infodemic”, a major proliferation in fake news surrounding the coronavirus.

Joli Masque

SBC MaterialsVideo

This video, produced by Development Media International, explains the importance of mask wearing, social distancing and hand washing to slow the spread of coronavirus through a friendly conversation between three men in Côte d’Ivoire. The video is in French with English subtitles.

COVID-19 Health Communication Materials for South Asia

audioSBC MaterialsVideo

As we come together to combat the COVID-19 pandemic, we believe that it is vitally important to empower people with the right information and best practices to follow in these challenging times. We hope that these resources are useful for you and your communities.

November 30, 2020

‘Protecting You, Protecting Us’ COVID-19 Campaign Materials, Guyana

SBC CampaignSBC Materials

Breakthrough ACTION Guyana’s ‘Protecting you, Protecting us’ COVID-19 campaign produced a set of materials to inform the public about protection from the virus and to bring to their attention other issues regarding COVID-19.

November 24, 2020

COVID-19 Testing Communications Toolkit

SBC CampaignSBC Materials

The COVID-19 Testing Communications Toolkit is a free, public resource for anyone looking to communicate the importance of COVID-19 testing to communities. It is designed for use in the US, but can be used for communities in other parts of the world as well.

The toolkit includes evidence-based tutorials, handouts, and image library to help in translating public health goals into motivating, clear messages that educate the public about why, when, and where to get tested, even if they feel healthy.

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