Social and Behavior Change Collection

This is a collection of communication materials (all types of media), tools and resources for social and behavior change to address the COVID-19 pandemic.

November 24, 2020

COVID-19 Testing Communications Toolkit

SBC CampaignSBC Materials

The COVID-19 Testing Communications Toolkit is a free, public resource for anyone looking to communicate the importance of COVID-19 testing to communities. It is designed for use in the US, but can be used for communities in other parts of the world as well.

The toolkit includes evidence-based tutorials, handouts, and image library to help in translating public health goals into motivating, clear messages that educate the public about why, when, and where to get tested, even if they feel healthy.

COVID-19 and Breastfeeding Mothers

InfographicsSBC Materials

This tweet from Jhpiego quotes the World Health Organization’s recommendations for pregnant women and breastfeeding women during the time of COVID-19.

The recommendations include receiving routine care, breastfeeding counseling, and practicing good hygiene routines.

Infographics on COVID-19 and Immunization

InfographicsSBC Materials

These infographics from the World Health Organization address the importance of continuing to obtain regular immunizations during the time of COVID-19. These are part of a series of infographics from WHO which can be found on the same page.

Infographics on COVID-19 and Mental Health

InfographicsSBC Materials

These infographics from the World Health Organization address issues of mental health during the time of COVID-19. These are part of a series of infographics from WHO which can be found on the same page.

Infographics on Addressing COVID-19 Social Stigma and Discrimination

InfographicsSBC Materials

These infographics from the World Health Organization address issues of social stigma and discrimination around COVID-19. These are part of a series of infographics from WHO which can be found on the same page.

Infographics on COVID-19 and Public Transport

InfographicsSBC Materials

These infographics from the World Health Organization instruct the public about safe practices when using public transport during the time of COVID-19. These are part of a series of infographics from WHO which can be found on the same page.

Infographics on COVID-19 and Ramadan

InfographicsSBC Materials

These infographics from the World Health Organization instruct the public about safe practices during the time of COVID-19 when observing Ramadan. These are part of a series of infographics from WHO which can be found on the same page.

Infographics on Re-opening of Workplaces

InfographicsSBC Materials

These infographics from the World Health Organization instruct the public about precautions to take when re-entering workplaces. These are part of a series of infographics from WHO which can be found on the same page.

Infographics on Mask Use

InfographicsSBC Materials

These infographics from the World Health Organization instruct the public about mask-wearing to protect oneself and others against COVID-19 . Some of the infographics show not only how to wear the mask, but also how not to wear it. These are part of a series of infographics from WHO which can be found on the same page.

November 16, 2020

The Story of COVID-19

SBC MaterialsVideo

This animation—produced in collaboration with Yoni Goodman—uses the “visible germ” to help people immediately grasp how easily the coronavirus is transmitted.

The film uses simple and visual ways to teach prevention practices that can help people protect themselves and others and make their communities safer.

November 9, 2020

COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse – Going to do Errands

SBC Materials

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram Stories to raise awareness that COVID-19 threat continues in Guatemala.

COVID-19 Prevention Campaign: Radio Spots – Si Toca Salir, Toca Cuidarse

audioSBC Materials

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of six radio spots to raise awareness that COVID-19 threat continues in Guatemala.

The radio spots remind the population that it is the responsibility of all Guatemalans to perform key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a mask) at critical moments of elevated risk such as visiting family or friends, going to work, or going do daily errands.

COVID-19 Prevention Campaign: Facebook Page Posts

SBC Materials

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of Facebook posts to raise awareness that COVID-19 threat continues in Guatemala.

The posts remind the population that it is everyone’s responsibility to do key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a mask) at critical moments of elevated risk such as visiting family or friends, going to work, or going to do daily errands. The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”.

Atención de Emergencia para Enfermedades Cardíacas Durante COVID-19

SBC MaterialsVideo

Al menos una de cada cinco visitas previstas al departamento de emergencias por ataque cardíaco o accidente cerebrovascular no se produjo durante los meses iniciales de la pandemia COVID-19, según los CDC. CDC Foundation y Million Hearts recuerdan a los estadounidenses los riesgos de descuidar la atención médica de emergencia por ataque cardíaco o accidente cerebrovascular durante COVID-19.

Maintaining Heart Health during COVID-19

SBC MaterialsVideo

Amid concerns that fewer people are managing their cardiovascular disease risk factors during COVID-19, CDC Foundation and Million Hearts remind Americans to focus on their heart health, especially during COVID-19.

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