As COVID-19 vaccine supply improves, achieving high global vaccination coverage will require strengthening health systems that can generate robust demand for vaccines including maintaining and restoring of routine immunization, and promote public health and social measures, diagnostics and therapeutics to curb the COVID-19 pandemic.
However, there are barriers to achieving and maintaining high coverage. Challenges with decreased trust in health authorities, unsettled science, and the infodemic also negatively impacts adherence to health guidance. Addressing challenges to vaccine confidence—the belief that vaccines work, are safe, and are part of a trustworthy medical system—requires the right expertise and local insights. We need to address these challenges by filling human resource gaps, sharpening skills and building interdisciplinary connections needed to maintaining and restoring and strengthening routine immunization, COVID-19 vaccine demand and support public health and social measures in countries during COVID-19 recovery.
This training, for the first time, ties together the interrelated threads of infodemic management, behavioral insights and social data and intervention design into a training and rostering strategy that addresses country needs now. Trainees will be equipped with the latest tools, resources and expertise to comprehensively promote vaccine demand, supported by expertise from WHO, UNICEF, US CDC, GAVI and partners from the Vaccination Demand Hub.
The training will bridge science with extremely practical applications and best practices across the following:
- Social data and science of vaccine demand
- Immunization program, preparedness & service strengthening
- Behaviorally-informed public health intervention design
- Digital interventions and infodemic management
- Community engagement
- Science, risk and health communication
- Service experience and delivery improvement