The Public’s Role in COVID-19 Vaccination: Planning Recommendations Informed by Design Thinking and the Social, Behavioral, and Communication Sciences
This report considers human factors in relation to future vaccines against COVID-19, drawing on insights from design thinking and the social, behavioral, and communication sciences. It provides recommendations—directed to both US policymakers and practitioners, as well as nontraditional partners new to public health’s mission of vaccination—on how to advance public understanding of, access to, and acceptance of vaccines that protect against COVID-19.
The report offers several recommendations for enhancing acceptance of vaccines:
- Put people at the center of a revolutionary SARS-CoV-2 vaccine research enterprise
- Understand and inform public expectations about vaccine benefits, risks, and supply
- Earn the public’s confidence that vaccine allocation and distribution are evenhanded
- Make vaccination available in safe, familiar, and convenient places
- Communicate in meaningful, relevant, and personal terms, crowding out misinformation –
- Establish independent representative bodies (i.e., public oversight committees) to instill public ownership of the vaccination program
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