BIDA Solusyon sa COVID-19 Campaign Materials

April 20, 2021/in SBC Campaign, SBC Materials Johns Hopkins Center for Communication Programs, Republic of the Philippines Department of Health, United States Agency for International Development Philippines English, Tagalog Prevention Communities, General Public/by Shane Harper

The Philippine Department of Health, with support from USAID’s Breakthrough ACTION project, developed a social and behavior change campaign focused on COVID-19 preventive behaviors.

The campaign encourages people to #BIDASolusyon (Be The Solution) by following 4 BIDA behaviors:

B – Bawal walang mask (Don’t go out without a mask)
I – I-sanitize ang mga kamay, iwas hawak sa mga bagay (Sanitize your hand, avoid touching things)
D – Dumistansya ng isang metro (Keep your distance of 1 meter)
A – Alamin ang totoong impormasyon (Know the right information)

It is a multimedia campaign to maximize reach and enable behavior.

Source: BIDA Solusyon sa COVID-19 Campaign Materials

Johns Hopkins Center for Communication Programs

This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.

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