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1

COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

Throughout 2021, CARE launched 45 locally-led campaigns in 20 countries applying lessons learned during an eight-week training series with Meta. In the second half of 2021, participating countries built on their learnings from their first campaigns and attempted to answer new questions that arose all while creating culturally appropriate messaging to encourage the adoption of preventative behaviors and/or to build trust in the vaccine, even if it wasn’t yet available.

2

The Perception of COVID-19 communication in West Africa (non-Sahel): report

UNESCO Abuja Office initiated a survey on Perception of COVID-19 Communication in West Africa (non-Sahel). The survey was developed to understand how people in some Western African countries obtain and use the Information on COVID-19 for informed decisions.

3

Confiance Totale PSAs

In 2020, Breakthrough ACTION created the Confiance Totale brand and logo to generate trust in and demand for Family Planning methods and services among women of reproductive age in ILN catchment areas.