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‘To get or not to get vaccinated against COVID-19’: Saudi women, vaccine hesitancy, and framing effects

Two hundred thirty-two female Saudi students are exposed to either pro- or anti-vaccination messages. In Experiment 1, they are asked to read semi-artificial news stories, and in Experiment 2 political cartoons. The results show that readers of the news articles, but not of the cartoons, are susceptible to framing effects. We consider the implications of how issues are framed for journalists and health professionals.