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The La Voz de los Religiosos campaign in Guatemala aired March through April 2022. The campaign aired six testimonials from prominent religious leaders promoting COVID-19 Vaccination. Testimonials aired on national TV and Radio and were also disseminated on Social Media.
The ¡Vacúnate ya contra el Covid y vive calidá! rural COVID-19 communication campaign was launched in 14 municipalities of Huehuetenango, San Marcos, Quiché, and Alta Verapaz.
Throughout 2021, CARE launched 45 locally-led campaigns in 20 countries applying lessons learned during an eight-week training series with Meta. In the second half of 2021, participating countries built on their learnings from their first campaigns and attempted to answer new questions that arose all while creating culturally appropriate messaging to encourage the adoption of preventative behaviors and/or to build trust in the vaccine, even if it wasn’t yet available.
The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed materials to promote COVID-19 vaccination by highlighting benefits to people’s social and emotional lives after getting the vaccine and the threat of variants. The campaign is called “Vacunate Guate. ¡Hacelo por ti, hacelo por todos!” or “Get Vaccinated, Guatemala. Do it for yourself, do it for others!
The Alerta Guatemala campaign is a COVID-19 prevention campaign from the Breakthrough ACTION Guatemala team. The campaign emphasizes that COVID-19 is still contagious and dangerous even if one has been vaccinated or previously infected. The prevention methods of distancing, masking and hand washing are highlighted, encouraging people to not let their guard down against COVID-19. The campaign materials include a TV spot, radio spots, print materials and digital/social media (intagram and facebook) materials in Spanish. The radio spots are also in the indigenous languages of Mam, Kaqchikel, Kiche, Q’Anjob’Al, and Keqchi. This campaign was aimed at the general public. La descripción de este recurso de COVID-19 está disponible en español. Al visitar el recurso, haga clic en el enlace “Español” en el menú de idiomas.
This is a guide for creating COVID-19 prevention messaging in health services in Guatemala. It covers many topics, including: general info about COVID-19, infection control and prevention via social distancing/mask wearing/hand washing, Personal Protective Equipment, etc.
The Coronavirus topic was included in the Guide for the Prevention and Control of COVID-19 in Health Services of the Ministry of Public Health and Social Assistance of Guatemala.
To facilitate dissemination, a brochure and poster were produced. In addition, workshops were held with staff from the MOH and the municipalities of Nebaj, Chajul, Nebaj and Sacapulas in Quiché.
These radio programs were created in Ixil and Spanish languages and covered various topics regarding protection from COVID-19. Topics include: mask wearing, social (physical) distancing, hand washing, signs and symptoms of coronavirus, etc.
Attached is also the details of programming and the scripts of the programs.
The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram Stories to raise awareness that COVID-19 threat continues in Guatemala.
The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of six radio spots to raise awareness that COVID-19 threat continues in Guatemala.
The radio spots remind the population that it is the responsibility of all Guatemalans to perform key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a mask) at critical moments of elevated risk such as visiting family or friends, going to work, or going do daily errands.
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
