How to Develop a Communication Strategy (JHU CCP)

A communication strategy is the critical piece bridging the situation analysis and the implementation of a social and behavior change communication (SBCC) program. It is a written plan that details how an SBCC program will reach its vision, given the current situation. Effective communication strategies use a systematic process and behavioral theory to design and implement communication activities that encourage sustainable social and behavior change.

Most communication strategies include the following elements:

  • Brief summary of the situation analysis
  • Audience segmentation
  • Program theory to inform strategy development
  • Communication objectives
  • Approaches for achieving objectives
  • Positioning for the desired change
  • Benefits and messages to encourage desired change
  • Communication channels to disseminate messages
  • Implementation plan
  • Monitoring and evaluation plan
  • Budgets

Source: How to Develop a Communication Strategy (JHU CCP)

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    COVID-19 Hygiene Hub

    The COVID-19 Hygiene Hub is a free service to help actors in low- and middle-income countries rapidly share, design, and adapt evidence-based hygiene interventions to combat coronavirus.

    The Hygiene Hub offers connection with others working on COVID-19, searching resources, and asking questions of technical experts.

    Source: COVID-19 Hygiene Hub

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    Coronavirus disease (COVID-19) Pandemic Resources on Coronavirus and Disability

    This is a database of resources from experts around the world on coronavirus (COVID-19) and how it intersects with disability.

    You can search the resource database by using the categories or by typing a title, author or keywords in the search box. You can also browse the most recently added resources.

    The website offers the following types of resources:

    • Websites
    • Blog/webinars
    • Reports
    • Newsletters and fact sheets
    • Guides and toolkits
    • Research
    • Technical guidance

    Source: Coronavirus Disease (COVID-19) Pandemic Resources on Coronavirus and Disability

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      Handwashing with Soap – A Key Part of the COVID-19 Response: Technical Brief

      Handwashing with soap, together with other public health interventions, will be key to curbing the transmission of COVID-19.

      This technical brief offers guidelines for:

      • Key moments for handwashing with soap during the COVID-19 pandemic
      • Knowledge alone does not always lead to behavior change
      • Integrate a range of handwashing determinants into promotion efforts
      • Create handwashing infrastructure that enables behavior
      • Use cues, reminders, and rewards to trigger handwashing behaviors
      • Share stories to motivate handwashing
      • Addressing common barriers to handwashing with soap
      • Rapid interventions to promoting handwashing as part of COVID-19 response
      • Online resources

      Source: Handwashing with Soap: A Key Part of the COVID-19 Response

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        Global Health Network COVID-19 Outbreak Knowledge Hub

        Implementing research within the COVID-19 pandemic is critical, both for understanding how to combat this disease, but also to learn for potential future outbreaks. The ability to undertake research should be equitable across the globe and we need to engage in all types of studies across all settings and care contexts.

        The aim of this hub is to ensure that research teams can find the support, tools, resources and guidance that they need to aid their studies during this rapidly evolving situation. Using shared and open protocols and tools can raise research standards and enable easier and better data sharing.

        Source: Global Health Network COVID-19 Outbreak Knowledge Hub

        Views 1317

        Johns Hopkins Coronavirus Resource Center

        Johns Hopkins experts in global public health, infectious disease, and emergency preparedness have been at the forefront of the international response to COVID-19.

        This website is a resource to help advance the understanding of the virus, inform the public, and brief policymakers in order to guide a response, improve care, and save lives.

        Source: Johns Hopkins Coronavirus Resource Center

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        COVID-19 and Violence against Women

        Violence against women remains a major threat to global public health and women’s health during emergencies. It is the most common form of violence.

        Violence against women tends to increase during every type of emergency, including epidemics. Older women and women with disabilities are likely to have additional risks and needs. Women who are displaced, refugees, and living in conflict-affected areas are particularly vulnerable. As distancing measures are put in place and people are encouraged to stay at home, the risk of intimate partner violence is likely to increase.

        Although the COVID-19 pandemic has placed an immense burden on health systems, including frontline health workers, there are things that can help mitigate the effects of violence on women and children.

        Source (English): COVID-19 and violence against women

        Source (Français): COVID-19 et violence à l’égard des femmes

        Source (Pyccкий): COVID-19 и насилие в отношении женщин

        Source (中文): COVID-19 和暴力侵害妇女行为

        Views 564

        How Your Community can Prevent the Spread of COVID-19

        This document suggests key actions on how your community can stay safe and slow down the spread of COVID-19, particularly for contexts where you might have been asked by your local authorities to maintain physical distance or stay home.

        The advice is to localize and implement three basic steps:

        1.  Learn
        2.  Act
        3.  Help

        Source: How Your Community can Prevent the Spread of COVID-19

        Views 695

        Global Research on Coronavirus Disease (COVID-19)

        WHO is gathering the latest international multilingual scientific findings and knowledge on COVID-19. The global literature cited in the WHO COVID-19 database is updated daily (Monday through Friday) from searches of bibliographic databases, hand searching, and the addition of other expert-referred scientific articles.

        This database represents a comprehensive multilingual source of current literature on the topic. While it may not be exhaustive, new research is added regularly.

        Source: Global Research on Coronavirus Disease (COVID-19)

          Views 524