Designing Social and Behavior Change Solutions to Support Pediatric COVID-19 Vaccine Uptake: A Technical Brief

As countries continue to expand eligibility for COVID-19 vaccination, programs will benefit from considering how efforts to encourage pediatric vaccine uptake may differ from supporting uptake in the broader population. This brief guides practitioners and policymakers through applying a behavioral design approach to developing tailored social and behavior change solutions.

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New online toolkit about audience segmentation for vaccination

Breakthrough ACTION is excited to share a toolkit about audience segmentation for vaccination, as a part of the newly launched SBC Learning Central platform. This course is also available in French.

This toolkit is intended for use by social and behavioral change communication professionals to encourage vaccine acceptance and uptake by employing segmentation based on attitudes and behaviors of their target populations. The goals of this toolkit are to:

  • Familiarize toolkit users with the concept of segmentation and how it can be employed to target messaging during epidemics;
  • Provide resources for policy-makers and implementers;
  • Support preparedness efforts to protect against and anticipate needs in the next pandemic.

Source: New on line toolkit about audience segmentation for vaccination

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Country experiences with COVID-19 vaccination: Mainstreaming & integration with immunization programme services and PHC

Presentation with country examples of good practices and innovation to mainstream/integrate COVID-19 vaccination in the main critical areas of vaccination.

Source: Country experiences with COVID-19 vaccination: Mainstreaming & integration with immunization programme services and PHC

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    Primer on Digital Solutions for COVID-19 Vaccination Service Delivery

    A multi-agency initiative co-led by UNICEF and the World Health Organization, DICE provides coordinated technical assistance to national governments and partners on digital health interventions that address health priorities in the context of the COVID-19 pandemic, as well as post-pandemic health system needs.

    Source: Primer on Digital Solutions for COVID-19 Vaccination Service Delivery

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      Guidelines for Dialogue: Vaccination during Pregnancy

      This guide is based on the observation that pregnancy is one of the risk factors for COVID-19 and offers the necessary recommendations to help pregnant women go through this important stage of their lives with the best health guarantees.

      Source: Guidelines for Dialogue: Vaccination during Pregnancy

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        Leveraging PHC for COVID-19 Vaccination Efforts

        As people’s first and most trusted point of contact with the health care system, Primary Health Care (PHC) has a vital role to play in vaccination efforts. This document takes global guidance and best practices as a starting point to suggest actionable ways in which PHC can be leveraged for COVID-19 vaccination.

        Source: Leveraging PHC for COVID-19 Vaccination Efforts

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          Ensuring COVID-19 Vaccination for People Living with HIV and Key Populations

          This technical guide is intended to support COVID-19 vaccination programs to ensure adequate COVID-19 vaccine coverage among those most vulnerable to and living with HIV.

          These COVID-19 vaccination strategies are based on and adapted from best practices and promising innovations from decades of experience designing and implementing HIV programs with and for PLHIV and KPs. These recommendations should be implemented alongside mitigation strategies that reduce exposure to and impact of COVID-19 on HIV program beneficiaries and staff and safely maintain HIV services.

          Source: Ensuring COVID-19 Vaccination for People Living with HIV and Key Populations

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            Considerations for Integrating COVID-19 Vaccination into Immunization Programmes and Primary Health Care for 2022 and beyond

            This document lays out key programmatic considerations essential for moving from mass campaigns for COVID-19 vaccination to integrating COVID-19 vaccination into immunization programmes, PHC and other relevant health services for 2022 and beyond.

            The ultimate aim is to fully explore potential areas for integrating different components of immunization programmes, PHC and health systems. Given the evolving epidemiological nature of the COVID-19 pandemic, this is a living document and will be updated to reflect the changing context, including as policies for COVID-19 vaccinations over the longer term are formulated. Finally, the document is not intended to outline a prescriptive approach but rather to present considerations and options for countries to consider and apply based on their needs and the country context.

            Source: Considerations for Integrating COVID-19 Vaccination into Immunization Programmes and Primary Health Care for 2022 and beyond

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              Closing the COVID-19 Vaccine Uptake Gap Among Health Workers in Low- and Middle-Income Countries

              Health workers need to get vaccinated for COVID-19 to protect both themselves and others. In their role as frontline workers, they have higher exposure to the virus, and they have a powerful influence on public vaccine attitudes and behavior. Therefore, health workers are a priority group for COVID-19 vaccination, yet many still have not taken the vaccine, especially in low- and middle-income countries. In countries where overall vaccination rates are still quite low, health workers may also face more barriers to getting vaccinated. Public health programs thus need innovative approaches to support health workers’ acceptance and uptake of the COVID-19 vaccine.

              Want to learn more? Download a companion piece detailing the solutions and watch the Closing the COVID-19 Vaccine Gap webinar (both available in English and French).

              Source: Closing the COVID-19 Vaccine Uptake Gap Among Health Workers in Low- and Middle-Income Countries

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