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Breakthrough ACTION Côte d’Ivoire collected and analyzed 295 rumors related to COVID-19 in general, new beliefs about COVID-19 vaccination, rabies, and other diseases thank to community listening and social listening in order to better manage infodemic.
These materials originally produced in French, were developed by Breakthrough ACTION Cote d’Ivoire in conjunction with the ministry of Health and RCCE working group partners as part of a broader campaign to promote COVID-19 vaccination. While using the religious leaders, family, children, men and women pictures to deliver COVID-19 vaccination messages, we explored the theories of influence, social influence, reasoned action and planned behavior theory to address lack of knowledge, risk perception and practice.
This analysis focuses on a subset of data relating to perceptions of COVID-19 among pregnant women in Côte d’Ivoire. The Breakthrough ACTION team, in partnership with the Department of Health and USAID, collected qualitative data from three sites to assess concern about COVID-19, perceptions of the current vaccine rollout, standards perceptions around vaccination, how misinformation and other factors influence vaccine uptake.
The Breakthrough ACTION project through USAID funding, supports the government of Côte d’Ivoire through social and behavior change (SBC) interventions, including research and monitoring to inform COVID-19 vaccination activities. Breakthrough ACTION collected qualitative data across three sites (Abidjan – Bouaké – San Pedro) to assess perceptions of the COVID-19 vaccine.
Since the emergence of the SARS-CoV2 virus and its first detection in Côte d’Ivoire in March 2020, the country has recorded 87,891 cases and 830 deaths (November 2022). The Ministry of Health has taken various measures to reduce the spread and impact of COVID-19, including the authorization of COVID-19 vaccines AstraZeneca, Pfizer, Sinopharm and Johnson & Johnson (J&J). With some ambitious goals to vaccinate 70% of the Ivorian population, understanding the drivers of confidence and uptake of vaccines is essential for the response to COVID-19 and achieving this goal.
Dans le cadre de la lutte contre la COVID-19, Breakthrough ACTION Côte d’Ivoire a développé des spots en français et quatre langues locales pour sensibiliser les populations.
This video spot from Côte d’Ivoire was developed as the result of an analysis emerging from the national rumor management system indicating that people continued to be concerned regarding rumors around side effects, and wanted to see others like them getting vaccinated before making a decision.
The “Good to Know” (Bon a Savoir) series consists of graphics shared on the Côte d’Ivoire Ministry of Health’s social media platforms to address COVID-19 vaccination hesitancy.
Une vidéo de sensibilisation sur la nécessité de se faire vacciner en utilisant un raisonnement par l’absurde pour battre en brèche les idées reçues et autres formes de rumeurs ou mauvaises croyances sur le vaccin contre la covid. C’est en réalité l’illustration des conflits internes que vivent de nombreuses personnes et qui font qu’ils hésitent à se faire vacciner.
Une vidéo flashmob visant à sensibiliser les populations ivoiriennes sur l’importance de se faire vacciner avant que le pire n’arrive. Dans un supermaché d’Abidjan, des personnes tombent subitement, ce qui affole la foule avant qu’elle ne se rende compte qu’il s’agit d’une mise en scène.
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
