Translink launches Wearing is Caring Campaign

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TransLink is today launching a new campaign aimed at promoting the use of face coverings and non-medical masks on Metro Vancouver’s transit system. As part of the ‘Wearing is Caring’ campaign, more than 15,000 TransLink branded masks will be handed out at key transit hubs over coming weeks.

Street teams will be positioned at random locations across the system and customers may find they’re especially easy to spot when accompanied by TransLink’s new mask-wearing bus. The @TransLinkNews Twitter account will share the location and times on the day of each giveaway.

Source: Translink launches Wearing is Caring Campaign

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    Misinformation Alerts (Canada)

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    These insights are based on a combination of automated media monitoring and manual review by public health data analysts. Media data are publicly available data from many sources, such as social media, broadcast television, newspapers and magazines, news websites, online video, blogs, and more.

    Public health data analysts from the PGP (The Public Good Projects) triangulate this data along with other data from fact checking organizations and investigative sources to provide an accurate, but not exhaustive, list of currently circulating misinformation.

    Recommendations are provided, organized into three categories:

    • Ignore: Focus on current communications priorities.
    • Passive Response: Be prepared to address if directly asked, and in certain cases consider updating FAQ’s and info sheets addressing common myths and misperceptions. Otherwise, continue to focus on current communications priorities.
    • Direct Response: Directly address this misinformation.

    Source: Misinformation Alerts (Canada)

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