Video-based messages to reduce COVID-19 vaccine hesitancy and nudge uptake

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We show that brief video-based messages of encouragement addressing specific COVID-19 vaccine concerns increase vaccination intentions. Intentions, in turn, predict future vaccine uptake in our data. Our experiment also reveals that increased confidence in COVID-19 vaccines and perceived behavioral control to get vaccinated are the key psychological drivers influencing willingness to get vaccinated.

Source: Video-based messages to reduce COVID-19 vaccine hesitancy and nudge uptake

    Views 805

    COVID-19 vaccine hesitancy: the five Cs to tackle behavioural and sociodemographic factors

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    One of the biggest hurdles to COVID-19 vaccinations is hesitancy: a delay in acceptance, or refusal despite availability. We propose five Cs to tackle vaccine hesitancy: Confidence (importance, safety and efficacy of vaccines); Complacency (perception of low risk and low disease severity); Convenience (access issues dependent on the context, time and specific vaccine being offered); Communications (sources of information); and Context (sociodemographic characteristics).

    Source: COVID-19 vaccine hesitancy: the five Cs to tackle behavioural and sociodemographic factors

      Views 759

      How wellness influencers are fueling the anti-vaccine movement

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      When the coronavirus vaccines started becoming available and millions of people turned to the Internet to find out more information, many found answers in the wellness groups and networks of influencers that were already a daily part of their social media diet.

      And while large accounts specifically known for spreading anti-vaccine messages can be identified and taken down, it’s harder for TikTok, Twitter, YouTube and Facebook (which owns Instagram) to police tens of thousands of smaller accounts that might mix in one or two anti-vaccine messages among their normal wellness posts.

      Source: How wellness influencers are fueling the anti-vaccine movement

        Views 440

        Behavioural nudges increase COVID-19 vaccinations

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        Enhancing vaccine uptake is a critical public health challenge. Overcoming vaccine hesitancy and failure to follow through on vaccination intentions requires effective communication strategies. Here we present two sequential randomized controlled trials to test the effect of behavioural interventions on the uptake of COVID-19 vaccines.

        Source: Behavioural nudges increase COVID-19 vaccinations

          Views 729

          Sustained behavior change is key to preventing and tackling future pandemics

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          Investment in research and programs to discover and apply the principles that underpin sustained behavior change is needed to address the continuing threat from COVID-19 and future pandemics and will require collaboration among behavioral, social, biomedical, public-health and clinical scientists.

          Source: Sustained behavior change is key to preventing and tackling future pandemics

            Views 555

            Community Acceptance of COVID-19 and Demystifying Stigma in a Severely Affected Population in Ghana

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            The authors of this study conducted a cross-sectional study to assess stigma among the Tema community, then identified and implemented interventions to demystify COVID-19 stigma. They interviewed positive cases, their contacts, contact tracers, case management team members, and community members who shared their first hand experiences and knowledge on the current pandemic.

            Source: Community acceptance of COVID-19 and demystifying stigma in a severely affected population in Ghana

              Views 924

              Integrating Gender into the COVID-19 Vaccine Response: A Technical Brief

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              Many gender-related barriers impact immunization services, including access to, and uptake of, COVID- 19 vaccination. These barriers can include social norms; access to education; ability to make decisions and control resources; health provider attitudes, biases, and preferences; inequitable policies, laws, and regulations; and governance and stakeholder engagement. Failure to address these factors will impede achieving widespread vaccine uptake and greater community protection.

              This technical brief focuses on recommendations to integrate gender perspectives in COVID-19 vaccine promotion efforts as part of the overall risk communication and community engagement (RCCE) response.

              This technical brief is also available in French and Spanish.

              Source: Integrating Gender into the COVID-19 Vaccine Response: A Technical Brief

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                Malaria Social and Behavior Change during COVID-19

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                Malaria SBC programs had to think afresh and re-strategize to tackle new limitations to reach audiences and convince them to change their behaviors to prevent and manage malaria. Malaria SBC workers increased their efforts while also closely following COVID-19 guidelines.

                Source: Malaria Social and Behavior Change during COVID-19

                  Views 762

                  Raising Faith in COVID-19 Vaccines in Lesotho

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                  A rapid survey, conducted in July by the World Health Organization (WHO) the United Nations Children’s Fund (UNICEF) and other partners covering five of Lesotho’s 10 districts showed conspiracy theories may be driving up fear, confusion and reluctance to get vaccinated in this highly religious society.

                  With support from WHO and the Christian Council of Lesotho, the Ministry of Health is training religious leaders to spread life-saving facts on COVID-19 and COVID-19 vaccines.

                  Source: Raising faith in COVID-19 vaccines in Lesotho

                    Views 726

                    Risk Communication and Community Engagement Guidance on COVID-19 Vaccines for Marginalized Populations

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                    This inter-agency guidance document aims to supplement the COVAX demand creation package for COVID-19 vaccines with key considerations for humanitarian contexts and marginalized populations with specific access and communication needs.

                    Source: Risk Communication and Community Engagement Guidance on COVID-19 Vaccines for Marginalized Populations

                      Views 495