This study focuses on identifying changing public intentions to get a COVID-19 vaccine in New Zealand, a country that has been largely successful in containing the pandemic but risks new outbreaks as less than 20% of the population is fully vaccinated by August 2021.
Views 523
We use a Randomized Controlled Trial in Pakistan to test whether one-on-one engagement with community religious leaders can encourage them to instruct congregants to comply with COVID-19 public health guidelines when attending religious gatherings.
Views 746
This study aims to investigate young adults’ preferences for seasonal influenza vaccination campaigns to inform effective intervention design and development (e.g., COVID-19 vaccination).
Views 416
In two large pre-registered experimental studies on quota-sampled UK public participants we investigate the effects of providing transparent communication—including uncertainty—about COVID-19 vaccination effectiveness on decision-making.
Views 536
The aim of this viewpoint paper is to introduce policy makers to the advantages of using narrative evidence to provide health information during a disease outbreak or pandemic such as COVID-19.
Source: Using Narrative Evidence to Convey Health Information on Social Media: The Case of COVID-19
Views 568
In July, CARE USA ran a series of Facebook ads to test which messengers – healthcare providers, celebrities, or faith leaders – would drive more vaccine acceptance. We were surprised to learn that the faith leaders outperformed the other two messengers, particularly since reports from other sources such as the World Health Organization (WHO) indicated that healthcare providers showed the best results.
Source: Faith Leadership and Vaccine Hesitancy Reduction
Views 494
Even as the supply of COVID-19 vaccines to the Democratic Republic of Congo (DRC) has increased through the COVAX Facility – a global partnership designed to achieve vaccine equity – getting timely information to people about where they can receive the vaccine has been a challenge. With that in mind, UNICEF and partners have launched an SMS pre-registration system to support the COVID-19 vaccination campaign.
Source: COVID-19 Vaccine Matchmaking – UNICEF
Views 767
The American Psychological Association introduced and tested on 701 French participants a novel messaging strategy: A chatbot that answers people’s questions about COVID-19 vaccines. We find that interacting with this chatbot for a few minutes significantly increases people’s intentions to get vaccinated (ß = 0.12) and has a positive impact on their attitudes toward COVID-19 vaccination (ß = 0.23).
Views 794
This is a guide for creating COVID-19 prevention messaging in health services in Guatemala. It covers many topics, including: general info about COVID-19, infection control and prevention via social distancing/mask wearing/hand washing, Personal Protective Equipment, etc.
Views 734
This brief focuses on vaccine acceptance in countries identified as priority by the United States Agency for International Development (USAID) to aid in vaccine distribution and planning.
Views 660
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
